Introduction: the errors that are constantly observed in mathematics evaluations, in university or pre-university courses, are latent in written and oral productions, negatively affecting the teaching and learning processes, both in mathematics and in the other areas and disciplines that use them as an auxiliary tool. Objective: in this sense, the purpose of this research is to construct a typification of mathematical errors derived from the analysis, identification and classification of errors committed by students in the written resolution of exercises and / or problems of mathematics corresponding to the regular exams of a first course of mathematics at the university level. Methodology: se conducts the research under a qualitative approach and with a descriptive purpose, using a sample of 141 partial exams presented by a group of students of mathematics I of the Basic Cycle of the Simón Bolívar University. As a result, ten categories were identified that collect the diversity of errors in the written productions of the students, obtaining a typification in errors of type: symbolic, notation, application of formulas, operations, manipulation, calculations, writing and writing, graphing, and practical problems. Results: se concludes that mathematical errors hinder the acquisition of new knowledge, hence the importance of identifying and analyzing them, to design and implement specific strategies that help suppress them or, at least, minimize their incidence.

The management of innovation is essential for it to arise derived from an organized and coherent process with the organization's strategies and contributes to its competitiveness; valid postulate for travel agencies. Studies in this sense in the generalist agencies of the OSDE Viajes Cuban indicate a weak management of innovation and the lack of models in their practice. This organization integrates the Travel Agency ECOTUR S.A. as the only one specialized in Nature Tourism, a growing modality in Cuba and in the world. Based on the above, the objective of this work is defined as: To establish the guidelines for an innovation management model of the travel agency ECOTUR S.A. considering its specialization in nature tourism. For its fulfillment it was required to carry out documentary and bibliographic analyzes and interviews and the application of questionnaires; allowing the triangulation of the information obtained, defining the need to incorporate human resource competencies and knowledge management into the model, integrating the technological management that impacts both the design of the tourist product and the internal processes, the consideration of the client as a source innovation and for your satisfaction and alignment with strategic planning.

This report presents the results obtained in the research on the identification and evaluation of the innovative human potencial in Cuban Travel agencies. The constant changes in the world tourist environment require that companies renew products and processes if they intend to survive over time. Innovation is a necessity for business development. Human capital is one of the central elements of the innovative management of organizations. The method of experts was used for the identification of the innovative profile. Tools such as interviews and surveys allowed an approach to the reality of the management of innovative human capital in the travel agencies studied. The triangulation of the specialists´ selfevaluation of their innovative skills, with the evaluation gived by bosses and colleagues, allowed a better analysis of the real skills that these employees have. Even so, the identification of the innovative potencial is not enough if organizations seek to improve business management, it is necessary to designa an action plan with this objective. Training is the main recommendation for maximizing innovative skills, although other actions are proposed such as fostering creativity, perfecting the induction processes and systematizing evaluation processes to control behavior in search of continuous improvement.

The main goal of this work is to validate the labor competencies of the position of Shop Clerk at the Caracol Varadero Este Commercial Branch, by applying here an integrating methodological procedure that guarantees the success of the Competencies Management System. This system is divided into two parts, the first is dedicated to the characterization of the organization and the diagnosis of the human capital integrated management. The second deals with the methodology to be used, starting from the results obtained from the employment of that methodology. This work is a new and an available tool for the organization, that allowed to draft the position professiogram and integrate it to the position profile which is the base to increase the organization`s productivity, efficiency and effectiveness with view to a continue improvement. The solutions resulted from the competencies approach application originated a group of improvements that are a reference framework to be used in organizations to strengthen the Integrated Human Capital Management System.

Events have been essential in the development of civilizations, whether to celebrate life stages, seasonal periods or religious celebrations. Within all the phenomena considered events, the planned events are of great importance both collectively and personally, they are fundamental components of culture, business and daily life. The planned events include private events within their classifications, which are part of the development of people´s lives and can be included in their leisure or recreation. Weddings are the most important private event for tourism, couples seek to celebrate marriage in special places and in an original and personalized way. There is a real market in Cuba in this sense, companies compete in the market to meet the demands of the bridal segment. The main objective of this research work was to determine the potential of Gaviota Tours S.A Travel Agency in organizing weddings for the local market. The plotted specific objectives were: to set a theoretical framework to support research development, to characterize the current context surrounding the Weddings organization and to analyze the state of the event modality in the company. To comply with the objectives, a bibliographic analysis was started. It allowed us to lay the theoretical basis of the research. A strategic analysis was carried out divided into three fundamental stages: analysis of the general environment, analysis of the competitive environment and internal analysis of the entity under study. Primary and secondary sources of information were used, the data collection in the field was carried out through a non-probabilistic snowball sampling since the size of the population studied is not known; the instrument used was both semi-structured and non-standardized interviews and the information obtained was statistically processed. Among the main results it got, the bridal sector is in the process of improvement and growth. Despite the deficiencies found in the agency, the infrastructure it possesses, the organizational structure, its available products, the personalized services it offers and the experience of the staff in matters of events constitute clear potentialities to penetrate the market of the Wedding organization. 

Tourism as a factor of local economic development is currently an issue of vital importance within the world economy. In this article, it structured a conceptual theoretical system based on the study of community tourism, especially private accommodation, and its role in local development, specifically in the Matanzas city. The objective of this research is to study the contributions that private accommodation provides as a factor of local economic development in the Matanzas city. As result, the social, economic and environmental private accommodation impacts are provided, in response to the growing need to guarantee the private sector development in the territory and its local development, as it is established in the Economic and Social Policy of the Cuban State. The methodology used to prepare this study is based on secondary sources, specifically, from an in-depth review of the scientific literature that various authors have developed in the field of community tourism and sustainable local development. Conclusions are reached that integrate the most relevant contributions of private hostels to the local development of the city of Matanzas.

At present, tourism as the main driving sector of the economy of many countries has occurred in a series of its own transformations derived from adverse international contexts and situations that pose new challenges in terms of improving marketing strategies and creating new products.  In regards, Cuba focuses its views on the development of Smart Tourist Destinations that complement the traditional essence of the territorial tourism product.  That is why achieving comprehensiveness in the provision of regional tourist services is a goal for many destinations in the search for sustainable development, accessibility, innovation, technology, quality and interaction with the environment and the local host population, to achieve high degrees of efficiency and customer satisfaction.  The present exploratory-descriptive research allowed to assess conceptual approaches about the development of business intelligence in the tourism sector on a global scale and particularly in Cuba.  As responses to the new international changes in the behavior of tourist demand due to economic, epidemiological and social situations and contexts, it represents a challenge in the modernization of tourist destinations through the use of new Information and Communication Technologies. 

The use of social networks in the new generations has generated that the behavior of adolescents has been influenced by customs far removed from their own culture, thus losing their identity. For this reason, in the present study we proceeded to analyze of this aspect in the first-year high school students at the Octavio Cordero Palacios school in the city of Cuenca-Ecuador. The quantitative, non-experimental, cross-sectional study used the survey as an instrument for collecting information from the twenty-eight participating students. The results showed that adolescents make frequent use of social networks, where Facebook and WhatsApp platforms were the most used, which exert an important influence on changes in the behavior of those investigated, distancing them from their own cultural identity. Given this, a didactic guide for the promotion of local culture is proposed.

The global method helps to understand the environment and improves communication in the student's socialization process. Therefore, it is important because it allows the student to learn to write and read comprehensively and expand their knowledge. The objective of this research is to design a guide of didactic material using the global method in the teaching and learning of writing with second-year children in the intercultural educational institution Escuela Fiscal 1 de Marzo, in the Santiago del Cantón Tiwintza parish. The methodology applied was with a quantitative, non-experimental, longitudinal approach. Among the results, it was obtained that both students and teachers are mostly unaware of the use of the global method in writing. Therefore, it was possible to conclude that the level of writing of the second-year students of the EU March 1, is at a low level, since there are deficiencies associated with the lack of knowledge of the global method.

The present investigation points out how the community and family practice promotes the appreciation of the Kichwa language in the students of the Sixth and Seventh year of Basic Education of the Angel Maria Ávila Quizhpe Community Educational Center of the Gurudel community of the Saraguro canton, province of Loja, to answer the research question, a methodology model with a mixed approach is designed, combining research techniques, methods and quantitative and qualitative research language. The results indicate that the community, despite playing an essential role in the practice of values and respect for identity, is not visualized in their daily lives, that is, fathers and mothers do not practice Kichwa with their children at home. In conclusion, it can be affirmed that with the methods and techniques applied, it is detected that most of the families consider Spanish as their mother tongue, despite showing their interest in recovering the official language and understanding the true meaning of Kichwa as an inheritance left by the ancestors, who fought so that the indigenous community does not continue to be marginalized or mistreated.

The field of gastronomy is overly broad and when talking about the rescue of traditions that are being lost with the passage of time, and the lack of attention of youth, Educommunication strategies should be implemented to encourage young people to learn about these traditions and promote tourism. The objective of this work is to promote Shuar gastronomy through Educommunication, using qualitative methodology, with a descriptive and exploratory approach, and used as a tool for collecting information based on surveys, obtaining favorable results for the implementation of Educommunication to promote tourism while maintaining the tradition of Shuar gastronomy. Concluding that the research project addressed all the mentioned objectives and fulfilled an innovative proposal for the community of Santa Rosa de Mamanguy, located in the province of Morona Santiago, Ecuador.

Introduction: When talking about the modality of Ecuadorian senior athletic relays 4 x 100 m in both sexes, it is frequent to observe, within the national scope in Ecuador, that in that race the levels of technical efficiency are unknown. Objective: To determine the technical efficiency of the Ecuadorian senior athletic relays in the 4 x 100m test in the four-year period 2016-2019. Methods: The research is descriptive, documentary, and prospective, using the R&D&I criterion, as the results already existing in the databases of the Ecuadorian Athletics Sports Federation (FEA), the Provincial Sports Federation of Tungurahua, the Provincial Federations, and data from the archives of the coaches themselves were used. To do this, the sum of the individual times in 100 m of the four runners was subtracted, the competitive time in the relay 4 x 100 m. Methodology: Statistical techniques of central tendency were applied, percentile values. Results: It is possible to establish the scales to classify the Ecuadorian 100 m senior runners and the scales to determine the technical efficiency of the 4 x 100 m relays in the senior age group. Conclusions. In the research, a methodological instrument is achieved that evaluates the levels of technical efficiency of this test in both sexes.

The descriptive exploratory research had the objective of proposing neuromarketing actions for the tourist promotion of the Cuba destination on the Cubatravel website. The consumer's cognitive processes were described: attention, emotion and memory, which determine their behavior in the face of advertising stimuli during the purchase process. Web analytics tools and a survey of digital users were applied on the eye-tracking biometric technique. The qualitative and quantitative were integrated, with multivariate analysis methods. As main results, the portal needs to be improved, essentially its attractiveness, usability and web quality, as it does not meet many of the expectations of its users in terms of promotional effectiveness. The proposed action plan was validated by a group of experts from neuroscience, psychology, tourism and informatics, using the Delphi method and the ANOCHI coefficient as very adequate. It is an added value to the current promotion that is carried out in Cubatravel. The gradual advance in brain research and its understanding will make practical application in the advertising scene foreseeable.

Communication has always been a fundamental pillar in the correct management of processes in organizations. Crisis Communication Management as an integral part of the organization's communication system and not separate from it, implies a constant relationship between workers, the different levels of management, the public and society. This research proposes a system of fundamental principles for the elaboration of a Manual for Communication Management. Having a certain perception of risk is the first step to avoid a crisis that affects the proper functioning of the institution. Therefore, it is necessary to take timely actions that guarantee minimizing the impact and provide a quick and effective response to the publics involved.