Use of artificial intelligence in communication

2026-01-26T15:12:12+00:00

This scientific article presents a systematic literature review on the use of artificial intelligence (AI) in the production of graphic communication materials, with an emphasis on context. The study is based exclusively on preselected sources, including academic literature, methodological texts, specialized books, and opinion pieces and editorials from the newspaper La Prensa Chimborazo. Through qualitative content analysis, the contributions of AI to creative, editorial, and discursive processes are examined, as well as its impact on the construction of public opinion and visual culture. The results demonstrate that AI is consolidating itself as a strategic tool for graphic and communication innovation, although it raises challenges related to ethics, authorship, aesthetic homogenization, and the critical training of future communicators. General area: communication sciences; Specific area: communication; Type of study: original article.

The impact of Information Technologies on the transformation of traditional pedagogical models

2026-01-28T15:10:40+00:00

Introduction: This article explores the integration of Information and Communication Technologies (ICTs) into pedagogical processes, highlighting how these tools have transformed traditional teaching models into more interactive, personalized, and inclusive approaches. Contemporary education faces the challenge of adapting to an ever-changing digital environment, where ICTs become fundamental allies to enhance learning. Objective: To analyze the impact of ICTs on the best pedagogical methodologies. Methodology: A mixed approach was adopted. First, a documentary analysis was conducted on previous studies related to the implementation of ICTs in education. Subsequently, a collection of statistical data on the use of ICTs in educational pedagogy was applied. Result: The results show that the majority of teachers consider that ICTs significantly improve student motivation and facilitate the teaching of complex content. Tools such as virtual learning platforms, interactive applications, and gamification systems stood out as the most effective in terms of participation and knowledge retention. However, the study also highlighted the need for greater teacher training and equitable access to technology. Conclusions: The incorporation of ICTs in education has proven to be a valuable tool for transforming pedagogical processes and fostering meaningful learning, as well as for ongoing teacher training and inclusive educational policies that ensure their use in diverse contexts. This study underscores the importance of combining technology and pedagogical innovation to address the challenges of 21st-century education.

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Use of artificial intelligence in communication

The impact of Information Technologies on the transformation of traditional pedagogical models