Introduction: Tourism at an international and national level continues to increase, becoming an integral part of modern life. Various actors intervene in its practice and exercise and promote it as an instrument of local development. This involves developing an entire multidisciplinary process of organization, planning, control and direction using supply and demand study tools. Within these instruments used, tourism development plans provide an accurate methodology for valuing resources and their efficient use. The plan guides the appropriate actions to be carried out, in the short, medium and long term. Objective: The objective of this research is to design a tourism development plan in the municipality of Baracoa, Cuba. Methodology: The methodological trajectory used consisted of two phases: the diagnosis and the strategic planning of the territory. Among the information collection techniques that were applied were: unstructured interviews with local residents and several experts. The social network analysis tool was also applied: Facebook, YouTube and TripAdvisor, mostly. In addition, an inventory of resources was prepared that allowed knowledge of the tourism potential of the territory. Results: The research allowed the design of a tourism development plan based on strategies aimed at expanding the portfolio of products and services, involving the local population in the project, as well as promoting private investments and the assimilation of research and technology technologies. development. In addition, the plan includes the Sabores del Yunque proposal as a tourist-gastronomic offer that promotes local gastronomy and cultural traditions. Conclusion: The proposed plan promotes local and regional development by providing opportunities for economic growth, while encouraging the preservation of Baracoa's culture. General study area: tourism Specific study area: local development

In the tourism industry, research on the supply chain constitutes a competitive advantage, since it gives the possibility of knowing what the client wants and how to satisfy those needs. Consequently, one of the strategies of the tourism industry to increase said competitiveness is to achieve effective management in their supply chains. Specifically, knowing how to adequately manage and forecast tourist demand is a source of information that allows the economic actors involved in the activities, as well as the institutions in charge of the destination, to know their behavior and what their essential elements are, which allow them to make decisions at favor the growth and development of tourist destinations. In Cuba, tourist networks present innumerable deficiencies associated with correctly forecasting the behavior of the market. Therefore, the objective of the research was to project the tourism supply chain of the sector in the country through the identification, representation and definition of the economic entities that comprise it and the collaboration between each one of them; as well as the description and assessment of the involvement of these actors in the organization and management of the tourist demand, to face the critical problems of Cuba in this sense. The methods used were analysis and synthesis, induction and deduction, information search, semi-structured interviews, and expert criteria. The main result was the identification of the key factors that affect demand management in Cuba and the methods to forecast it.

This article addresses the relationship between Knowledge Management and Tourism of Scientific-Technical Events in Havana from a socioeconomic perspective, making it possible to assess the management of both from their social conditioning that can only be analyzed in relation to their context; as well as its impact on society and the economy, since human interaction itself is marked by elements of the environment and individual and group values. This study is the result of field research, carried out for academic purposes and applied in the last 4 years, visualized or valued from the edge of social studies of science and technology, with the consideration that event management itself converges. also principles and postulates of economic, commercial and communication sciences.

Social networks are essential tools for interacting and establishing communications with customers, promoting products and services, as well as obtaining feedback and improving their experience. Companies in the tourism sector must constantly diagnose their presence on these platforms to improve their strategy and gain competitiveness, all based on the digital transformation that has taken place in recent years. This research shows a descriptive statistical diagnosis of the implementation of social networks of the MINTUR accommodation business groups, in order to identify opportunities for improvement that contribute to the improvement of their digital transformation. For the realization, the Social Status and Microsoft Excel tools were used. The main results obtained were that, in the period analyzed, Cubanacán was the business group with the most satisfactory results in terms of maintaining a constant presence and engaging followers, Gran Caribe did not manage to take full advantage or in the most effective way possible of the management of the use of their social networks and Campismo Popular and Islazul must work hard to improve the usability of social networks as part of their digital transformation due to the very low number of publications, engagement, popularity and other indicators that contribute to an adequate marketing strategy. marketing today and generate great interest from customers.

The nineteenth-century cemeteries are part of the imaginary of the foundation of the first seven villas in the Island of Cuba, those that have been called Patrimonial Cemeteries, is more and more the nucleus of the tourism of cemeteries. The text that is presented, approaches the funerary patrimony in relation to the legends and traditions that are interwoven in these sites. It points out the possible uneasy relationship between cemetery tourism and funerary heritage, partly due to the unwillingness to directly associate visits to cemeteries with death. Poorly thought out cemetery tourism can undermine the tangible and intangible heritage of cemeteries. Many cemeteries are still in use and should therefore be considered as 'living heritage', and open-air museums. It is therefore understood that interpretation systems should communicate the various aspects of mortality as an element of the socio-cultural development of a community.  Highlighting the dynamics of funerary legends and traditions in a narrative framework that is little explored but must be highlighted. Safeguarding ethical values since, in the case of Cuba, many of our first cemeteries receive the human remains of its citizens.  This text proposes a look from the funerary legends that are interwoven in the popular imaginary and that are an attraction for Tourism.

Introduction. The gradual advancement and adoption of automation and artificial intelligence (AI) has driven significant changes across industries. The interdisciplinary nature of AI is far-reaching, as it has rapidly expanded with diverse applications in every sector such as medicine, education, networking, among others. Education professionals can benefit from the resources of AI, which promises to revolutionize everyday tasks. The global education landscape is transforming as it adapts to modern technologies such as AI, improving efficiency, productivity, and the quality of teaching. This is a study comparing AI tools for educators with the traditional method of doing teaching work activities in the educational institution, in which we aim to analyze job quality satisfaction. Using ANOVA analysis, the research. Objective: To demonstrate how the use of artificial intelligence can influence satisfaction with the quality of work evaluated by teachers in each of the activities of the teaching workday in an educational institution. To this end, analysis of variance (ANOVA) will be used to compare and analyze the data collected in both work environments, which will allow us to identify any significant differences between the methods. Methodology. The methodology used for this research was a questionnaire designed to assess the level of job satisfaction of artificial intelligence tools in digital environments to assist teachers in their work in an educational institution. This qualitative-quantitative study involved techniques and instruments for data collection and analysis, focusing on the teaching staff of the Educational Unit "Digna María Beatriz Cerda Neto" located in El Tingo, Pujilí Ecuador. The research, conducted in March 2024, was also inductive, starting from specific analyses to synthesize the research problem. AI tools such as Megaprofe and Magic School AI were used, the comparison between AI-assisted activities and traditional methods was analyzed using statistical methods such as ANOVA. The rating form was designed with 36 items. Minitab 18 software was used for statistical analysis. The research was descriptive and applicative, evaluating AI in the educational work context. Results. The educational activities within the institution assisted by AI show significant differences in teachers' satisfaction levels with 95% confidence are: recording grades, planning, meetings, coordination with other areas and finally supervision and control. However, tasks such as family support or career guidance show lower levels of satisfaction. Conclusion. Educators must stay abreast of AI capabilities for pedagogical improvement, task automation, and reduction of workload and work stress. Appropriate use of AI can streamline administrative tasks, but human intervention in AIs work remains crucial for personalized touch and quality assurance. Reliable Internet access in rural schools is crucial for effective utilization of AIs. Ensuring accessibility to AI tools, despite the costs, is essential for the professional development of Ecuadorian educators.

Introduction: The relationship between physical activity and quality of life emerges as a crucial issue in the field of health and well-being. Beyond maintaining good physical health, regular physical activity significantly influences emotional, social and psychological aspects of daily life. Goals: The objective is to improve the quality of life of high school students through a physical activity program. Methodology: For the research, a longitudinal quantitative approach was adopted, combining theoretical and empirical methods. The Satisfaction with Life Scale (SWLS) was used before and after the program, along with physical fitness tests. Results: The results revealed a significant correlation between pre- and post-program physical fitness measurements, evidencing consistent improvements in physical fitness related to program participation. Before the program, the means of all dimensions evaluated were in a moderate range, but after the program a substantial increase was observed in all areas, indicating a significant improvement in satisfaction with life in general. Specifically, increases in physical and emotional well-being, self-esteem, social interactions, and sense of achievement and purpose were highlighted. Conclusions: These results highlight the need to integrate physical activity into the educational environment to promote active and healthy lifestyles from an early age, which can generate benefits in the general well-being of individuals. General Study Area: Sports Training. Specific study area: Physical Activity. Study type: original.

Introduction: Malnutrition is the deficiency of food ingested by the body, due to an inappropriate diet and has an influence on the poor school performance of students. Objective: The general objective of this study is to investigate the influence of malnutrition on students' poor school performance. Methodology: The research design was field with an explanatory character, and with a quantitative approach, since this approach uses statistical analysis. Results: The results of this research disagree with the hypothesis proposed, since the data show that the academic interest, assimilation and retention of knowledge by the analyzed students are not linked at all to malnutrition. Conclusion: malnutrition is not the main cause of poor school performance in the group studied. According to BMI/AGE statistics, this group could develop overweight and obesity in the future. In addition, one of the possible causes considered for poor performance is students' lack of interest and lack of responsibility in fulfilling academic activities. General Area of Study: Education. Specific area of study: Learning difficulty. Type of study: literature and field review.

Introduction: this article titled “GoConqr Digital Educational Resource in the teaching process of the entrepreneurship subject.” Goconqr is an online educational platform that offers a variety of tools and resources to enhance the learning experience of students. Objectives: determine the feasibility of using the GoConqr digital resource in the teaching and learning process of the area of ​​entrepreneurship and management in the first year of Bachelor of Science students of the José Pedro Varela educational unit. Methodology: a descriptive study was applied that allowed us to analyze this educational resource, using a mixed approach based on various techniques, such as direct observation and a survey of students to evaluate the feasibility of the digital resource in question. Results: Based on the methods mentioned above, it was possible to determine that most first-year Baccalaureate students in the Educational Unit of the study considered that technological resources are useful for the learning process. Furthermore, when using GoConqr, it was possible to observe the ease of use of this resource and how it can contribute to the organization of content, the inclusion of mind maps, slides and other interactive resources in the subject of entrepreneurship and management. Conclusions: it has been demonstrated that GoConqr is suitable for the teaching process of the subject of entrepreneurship and management, since it encourages collaboration and interaction between students, presenting interactive, innovative and easy-to-use features, becoming a useful tool for the management of individual and collective work, offering various resources and possibilities to organize content, promote collaborative learning and visualize information in a different way. General area of ​​study: Education. Specific study area: Digital environments.

Introduction. Innovation in reading and writing improves the process of meaningful learning in students. Objective: Propose an innovative methodological strategy to improve reading and writing in Fourth Year Basic General Education (EGB) students. Methodology: This research focuses on the quantitative approach because we work with human groups seeking change and transformation responding to the critical-propositive paradigm that enables the generation of constructivist learning. It is also projected quantitatively because it corresponds to an integrated study that proposes a proposal around the reading and writing processes, focused on strengthening these communicative skills, which has required school, family, and social adaptations. Results: 1. It is possible to identify reading-writing problems in Fourth Year EGB students. 2. It provides a theoretical basis for the use of an innovative methodological strategy to improve reading and writing.3. It contributes to designing an innovative methodological strategy to improve reading and writing in 5th Year EGB students. Conclusions: The present research is attractive, dependable, and innovative. Establishes and identifies reading and writing problems in students, since being a methodological strategy it is based on constructivist theory through reading and writing, students will be able to build their own learning, favoring the school performance of students in oral and written expression, therefore the knowledge and mastery of new pedagogical strategies is important, since these allow them to develop interest and motivation in learning new knowledge.

In this work, the insufficient preparation of teachers to assume, among their objectives, the education of students' academic talent of Physics, revealed as problematic. Tools are presented to the teacher for their preparation in the education of the academic talent of students from new semiotic foundations that allow the use of cultural and everyday codes to motivate them intrinsically, principles, definitions on which it is based are proposed, as well as its conditioning elements, dimensions and indicators, which are specified through methodological guidelines.