Community tourism in Ecuador has not had the expected success due to various cultural and conjunctural factors, therefore an analysis of the management of La Moya community tourism in an indigenous sector of the province of Chimborazo was carried out, taken as a case study of the entrepreneurship of the La Moya community, whose objective was to analyze the current situation through a situational map, then a qualitative analysis was carried out that allowed determining the critical points in the processes, using the SWOT matrix. In the methodology, 35 men and women over 15 years of age who work in community tourism entrepreneurship were chosen, from whom information was obtained using tools such as situational analysis with the SWOT matrix. The results showed that the limitations of community tourism management in La Moya are of an operational and administrative nature, which leads to taking corrective actions establishing functions by job positions to avoid the diversion of material resources.

In Ecuador, tourism development is presented as a sustainable alternative to replace state revenues that involve the exploitation of non-renewable resources; however, there is no strong evidence of economic sustainability. This research covers a series of ideas related to the economic sustainability of tourism, studying the case of the Black Mama Party in Latacunga. The objective of the work is to demonstrate if the studied tourist activity supports tourism in the territory. For this purpose, a bibliographic analysis was performed; and, a methodology was proposed that starts from the analysis of three years of festivities from 2017 to 2019, on the direct impact on the economy, analyzing the items and the investment spending made by the organizers. The indirect impact is measured with the data provided by the application of a survey to visitors, and the induced impact is established considering the two previous aspects, by means of the application of a multiplying factor on each indicator, to establish the amount of income approximate for the city of Latacunga in the established period. The results are satisfactory, since interesting income is observed for the city and its inhabitants; however, it is considered that these may be more significant if better planning is established, and the diversification of tourist activity is guaranteed, enhancing the infrastructure of the existing services. In addition, some indicators of the tourist profile are proposed that influence the economic sustainability of the tourist activity.

This present research focus on the analysis of the incidence on local development of the community tourism in the zone three of the Ecuador. The principal actor is the community that, based on their experiences, customs, traditions, principles and values, generate tourism projects and share with visitors in order to strengthen their good living. For this study, visits were made to the seven community tourism centers (CTC) registered in the National Tourist Cadastre, in order to interact and observe the development of tourist activities for the compilation of information through surveys and interviews that allowed determining the contribution of tourism to the communities and how it contributed in the good living of the population as long as it works articulately and in symbiosis with the final purpose to strengthen community management in tourism.

Ecuador has a wide geological dynamic, climatic variety and natural diversity, which constitutes it as an attraction for the world, made up of beaches, plains, high humidity of the eastern jungles, as well as the majesty of the Andean mountain range, site in which you can see 27 volcanoes, the Tungurahua volcano being one of the most attractive in the entire region. The Tungurahua Volcano Geopark PGVT Project was born with the intention of taking advantage of geosites for the development of scientific tourism activities, which has guided this research that begins with a characterization of the PGVT, subsequently an analysis of the most representative geoparks in Latin America and Finally, a comparison of benefits between the identified geoparks and PGVT, by means of a simple quantitative descriptive analysis, the characterization was carried out, with the help of the components proposed by Pereira 2007, consisting of intrinsic value, potential use and need for protection, to later analyze the most representative geoparks and finally a comparative analysis to establish in which range the PGVT is located; The PGVT determined 16 important geosites and 3 non-geological sites, 8 representative geoparks of Latin America, and the PGVT was established as within the range of the other geosites with a summed value of 24, a score that is found in the arithmetic mean of the 8 geoparks evaluated, thus determining that Baños de Agua Santa has the conditions to generate geotourism.

The present research topic “Verifying factor analysis of the SERVQUAL tool in accommodation. Amazonia Ecuador” responds to the growth of the tourist accommodation offer that in recent years has been concentrated in the urban area of ​​the canton in which 108 establishments are registered in the different categories that offer their services without having a real knowledge of the perception and expectations of its users. The objective of the work was to evaluate the quality of the services offered by the 3-star lodging establishments of the Urbana de Tena parish. It was developed as a qualitative investigation for the compilation of previous information of the investigation variables and quantitative for the processing and analysis of the data obtained in the field investigation. Based on an analysis of the level of professionalization of the workers of the accommodation establishments, a compilation is made on the quality of the services provided through the SERVQUAL model, using the survey as a technique, applied to a randomly selected sample. Finally, they used statistics such as Cronbach's alpha and confirmatory analysis that determined the factors that influence the quality of the services provided. When applying the SERVQUAL model to accommodation establishments in the city of Tena, it was found that expectations, measured by tangible aspects, reliability, response capacity, security and empathy are considered important for the client, since the average score obtained from the survey applied to these was located in the range of 6.01 and 6.78, which corresponds to a high expectation, and the confirmatory factor analysis determined that from the SERVQUAL questionnaire that 2 items do not meet the individual reliability >0,50

This research is focused on the Tourism Observatory of the Amazon State University, located in the city of Puyo, Pastaza province.The dynamizing effect that tourism projects on the economy is of notable importance, within the study the impact of tourism on the economic factor is included with the theoretical bases of the tourism system diagramming its development method in a globalized economy that synthesizes the true importance of tourism, by means of a qualitative methodology with a positivist approach for an analytical-descriptive study, which promotes informative data object of growth and provision of timely information on different tourist areas; The adequate measurement of statistical tourism data are essential tools to help in planning and understanding processes, allowing the adoption of strategies with more possibilities of success in the tourism industry to increase its competitiveness and guarantee economic sustainability