Tourism, Ethics, Competitiveness as a Budget in the training of tourism professionals to achieve the excellence in the sector

Abstract

This work is focus on the necessity to rethink the relation between Tourism – Ethics and competitiveness from the formation of the professional of tourism to achieve a competent specialist from its integrality, to provide the quality services that tourism requires nowadays, considering the demands and challenges imposed by the scientific and technological development towards sustainability. This sustainability is expressed not only in the relation environment – economic growth, but also must be understood as the link between the social, political, cultural, and ethical dimension because they condition the direction and principles of the development strategies and the use we make of knowledge and innovation to achieve it. The methodology used was mainly qualitative, especially the theoretical methods: analysis-synthesis, induction-deduction, historical-logic, which allowed to establish the essential theoretical foundation of this article in order to argue about the need to rethink the studied relationship, and to contribute in the comprehension of how specialist training of the tourism sector from a professional ethics is a support for the new challenges the sector is facing in the contemporary world in terms of sustainability.