The modern era has generated advances with great changes in all fields. Therefore, the educational field must also be modernized. However, the Covid-19 pandemic and with it, the little relationship between traditional education and the virtual educational modality showed shortcomings and an abysmal gap between what the teacher should teach in their classes and what the student needs to learn. Therefore, it is necessary to introduce new methodological strategies to encourage the student to learn. As stated above, gamification can be one of these methodological strategies and allow not only motivation in the student to learn, but also a better approach and relationship with the teacher and collaborative work, mainly in the case of subjects that can be monotonous during class time, improving their academic performance. On the other hand, it is necessary to verify the level of acceptability of the teacher to use playful games as part of their strategies during teaching. The research sought to analyze gamification as a methodological strategy to be applied by teachers of the Biochemistry and Pharmacy major at Universidad Católica de Cuenca, through an analysis with a quantitative approach. We worked with a survey to all the teachers of the career about their perception regarding the use, planning and satisfaction in the use of Gamification. From the results obtained, the level of knowledge and acceptability of gamification as a methodological strategy in the career was analyzed.

This research analyzes how problem-based learning contributes to the teaching of academic reading from the perspectives of students, teachers and experts, in order to present a methodological strategy for teaching academic reading. The methodology used is of the non-experimental type of cross-sectional cohort with a qualitative and quantitative methodological epistemological approach through the survey technique and the focus group, to achieve effectiveness in the information. Descriptive Statistics was applied and it was found that 90% of students state that the active methodology of Problem-Based Learning [PBL] is applied by teachers and the results of the focus group inform and recognize that PBL] is a methodology that can be use in teaching academic reading. In the present investigation, the proposal -MICEP Tour- is elaborated as an opportunity to strengthen academic reading as a transversal axis in all areas of knowledge.

In general, terms, the educational system of the country and the world was affected by the serious health crisis of COVID-19, which is why new methodological processes were adopted with the use of technology; Thus, the universities detected collaborative work in virtual environments as an opportune didactic option for the teaching-learning process. The objective of this research is to analyze the experiences of students in the medical career of the Catholic University of Cuenca, Azogues, through virtual collaborative learning environments during the health crisis. The methodology used is qualitative and quantitative with a descriptive scope, whose cut is non-experimental cross-sectional, applying instruments such as the questionnaire and the interview guide. The discoveries found in the students show teachers' shortcomings when using technological resources and, on the other hand, the difficulty in student connectivity; however, the collaborative strategy is assumed by both teachers and students a friendly methodology. Thus, the challenges and proposals are aimed at promoting training for teachers through virtual technology platforms and improving access to these resources for students.

In general, terms, the flipped classroom or Flipped Classroom is an active methodology in which the student learns at home through videos made and sent by the teacher with the proper use of ICT, promoting a greater role for the student. The objective of this research is to analyze how the use of the flipped classroom contributed to the learning of third-cycle semiology students in the dentistry career. That is why this research is based on a qualitative and quantitative approach of descriptive scope through the application of an observation sheet made to a group of 15 students, in which the categories of knowledge, motivation and time were included. Observing their reactions regarding the applied methodology. Among the results obtained, the motivation in the student stands out, as he understands the concepts better than in a traditional class. Finally, it was concluded that the application of the flipped classroom in higher education is relevant and necessary to improve student learning, contributing to a better understanding of concepts with a more cooperative attitude, since they review the material prior to meeting in the classroom; therefore, the level and academic performance improves.

The objective of the research was to determine the expectations of the students regarding the use of artificial intelligence for dentomaxillofacial imaging Materials and methods This study is a descriptive, current quantitative research, the population of this research had the participation of 283 people, 183 students of Dentistry at the Catholic University of Cuenca in fourth cycle and eighth cycle, specifically those who took the imaging subject in practically equal proportions. On the other hand, radiologists participated, including those who only practiced radiology and teaching radiologists. Information collected from radiologists and teaching radiologists. Results Little knowledge by students and teachers of the subject, high percentages in relation to teaching-learning strategy. Low level that the radiologist will be replaced by artificial intelligence. Little familiarity with the subject, limiting artificial intelligence as a teaching and learning strategy in a positive way for both the professional and the students for the anatomical and pathological field and that the radiologist will not be replaced by Artificial Intelligence.

The training of the business coach has an impact on the development of organizations. The purpose of the following study is to identify the training needs of the business trainer in hotels in the tourist destination of Varadero. As a suitable scenario, a hotel was selected from each hotel group (Cubanacán, Gran Caribe and Islazul). For this, a self-made survey was used that contains general data eight questions, where the answers are quick and simple marking. The results of the diagnosis show the difficulties in training actions to contribute to the successful performance of business trainers. The most pointed weaknesses are inscribed in what refers to the teaching methodology, the mastery of participatory techniques, the updating of knowledge systems, ICT skills. They also present insufficiencies in relation to participation in training courses, methodological activities and participation in events. Among the strengths are the initial training for the performance of their duties and the years of professional experience of the workers.

Strategic marketing actions not only allow you to create directional guidelines in the commercial planning of a company, but also favor its strategic planning. Marketing currently performs an essential work in the business sector and is applied more and more in tourism companies, considering that for the service industry, the intangibility of the product is very important when it comes to satisfying the customer. This research started from the need that exists in the Recreational-Sports Center “Habana Golf Club” to create marketing actions that contribute to the commercial planning of the center. Therefore, the development of strategic marketing actions was determined as the main objective. For this, a theoretical-methodological analysis of the subject and an external and internal characterization of the organization were carried out, which allowed, with the application of strategic tools such as the cross-impact matrix, to determine its current situation and to propose the necessary marketing actions in the installation through the methodology applied by Antoni Serra in his book Marketing Turístico. Techniques and procedures such as semi-structured interviews and direct scientific observation were used. During the development of the proposed phases, objectives and strategic lines of action were defined and their implementation, through the design of an action plan in the final phase of the chosen methodology.

This work is about to discussion about the perfecting in the formation of tourisms university students by means of continues improvement of studies plans in the university of Cuba yet as COVID 19 scenario. The objective is to determine the impact to formation of cultural competencies in tourism students of the University of Havana. In this research the author analyses the different concepts to approach for some sing important professionals about the cultural competencies and her formation in the university. In this direction to expose ideas to specialists, teachers, employers and tourisms students to obtain by means of one questionaries’ and to application of Delphi Methods by experts for to determinate the impact of teleformation   in cultural competencies formation. At the final the author proposed some action to permit a continues perfecting of the docents process by the formation the culture competencies in the university tourisms students.  

Entrepreneurship is positioned as relevant element in the tourism sector, due to its ability to create creative and innovative products. On an international scale, cycling tourism is a rapidly growing activity, which is why it is a trend in the development of projects of an entrepreneurial nature. The objective of this research is to propose a business plan for a cycle tourism services venture in Artemisa, Cuba. The proposed business idea was developed under the methodology of the Canvas model, where the use of different scientific methods both theoretical and empirical, allowed the collection, processing and analysis of bibliographic information regarding the demand for the proposed undertaking and the environment, as well as information statistics resulting from the processing of the applied questionnaires. As the main result of the investigation, the proposal of the Artemisa Ride´s Bike enterprise stands out, which is projected as a business that seeks to approach the historical, cultural and natural heritage of Artemisa, strengthened in the practice of cycling activity. Likewise, the target demand segment of the enterprise and the characteristics and preferences that typify it were determined, which constituted the basis for the definition of the elements that make up the Canvas methodology. Finally, it was shown that the company is feasible from a qualitative and quantitative point of view; this way it has an optimal projection for its implementation.

In the actual panorama of tourist activity, the Technologies of Information and Communication (TIC´s) have achieved a leading role in the sector plans. Augmented reality through smart devices becomes important, due to its ability to generate content combined with real and virtual scenarios, in order to enrich the information. According to the scenario presented by the tourism industry, where digital technologies configure the traveler's experience, and the Cuban state gives priority to the development of science, technology, innovation and computerization of society; the main goal of the research is to demonstrate the impact of the augmented reality and smart devices use to improve main processes in tourist activity, market products and services from different destinations, add value and boost communication through interactive resources.