Introduction: Business strategies based on Business Intelligence (BI) in the distribution of electrical material in the Galapagos Islands, Ecuador, are key to improving business competitiveness by facilitating more informed decisions. Objectives: This study focuses on generating business strategies based on BI to increase the competitiveness of electrical material distribution companies. Methodology: It begins with a theoretical analysis of businesses based on BI, followed by a situational diagnosis of the use of BI in the distribution of electrical materials, using the Santa Cruz – Galapagos Island as a case study through applied surveys. Business Intelligence uses tools such as business analysis, data mining and data visualization to achieve business objectives. Results: According to the study, 69.7% of the companies surveyed consider using BI tools for strategy development, and 52.94% of those who would use these tools believe that it would increase business efficiency. A chi-square analysis reveals that the use of BI tools impacts the competitiveness of electrical material distribution companies in the region of Santa Cruz de Galapagos Island with 95% confidence and a margin of error of 5%. Conclusions: This highlights the relevance of implementing BI-based strategies to improve efficiency and competitiveness in the electrical material distribution sector in the Galapagos Islands. General Study Area: Administration. Specific study area: Management and Administration. Study type: original.

Introduction: this research work delves into the use of opinion genres in the editions of the newspaper La Prensa, Riobamba and its link with the construction of citizenship. It was defined as a research question: In what way does La Prensa's journalistic opinion proposal contribute to the strengthening of the citizenship of the readers of Riobamba? Objectives: The objective of the article is to identify the contribution of the printed medium through the axes that it manages and that have become projects that involve the participation of citizens. Methodology: we worked from qualitative methodology with content analysis and in-depth interviews as techniques. The population amounted to 1,440 opinion contents and a sample of 250 publications was used. Results: The results achieved maintain that the printed medium does contribute to the education of the city's inhabitants. Conclusions: The identification of the contribution of the print media through the thematic axes it manages, transformed into projects that involve the participation of citizens, underscores the importance of La Prensa in the construction of an active and conscious citizenship in the local community.

Introduction: In Ecuador, SMEs play a fundamental role in the economy by generating employment and boosting economic activity. Despite their contribution to development, they face challenges such as fiscal and export constraints, although their flexibility allows them to adapt to technological and social changes. Objectives: The main objective of this study is to determine the relationship between the quality of the e-service and the financial performance of the company ECUATEK (a company that markets technological products and digital services in Ecuador and shares of comex in countries such as Korea, Canada, the United States, Japan, among others). Methodology: in order to measure the quality of the service, the SERVQUAL Model was used through a quantitative approach, with exploratory and descriptive research in an infinite population due to the fact that the company has more than 100,000 customers; but a complementary population was also considered, which are its employees, therefore we worked with a participation of 14 employees and 384 customers as a sample. Results: Statistically, quality was measured in a cross-sectional manner, since the variable was not manipulated and the quality of the service was evaluated with surveys at a single time, while profitability was measured longitudinally in comparisons of different periods, using an exploratory factor analysis in order to extract the maximum possible variance from the data in each factor. Conclusions: The findings allowed to establish that the correlation between e-service and customer financial performance was not highly significant, showing a weak correlation with ROA (r = 0.023) and ROE (r = -0.500) and for employees a moderate relationship was shown with ROA (r = 0.354) and ROE (r = -0.354). It was revealed that the relationship between e-service quality and financial performance is weak in relation to customers and moderate in relation to employees. Despite the limitations due to the application of the study to a single company, it is suggested that further research could provide a more robust understanding of how e-service can contribute to the financial sustainability of companies, especially in the sector to which the company in the case study belongs. General area of study: business finance Specific area of study: finance. Type of study: original.