https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/issue/feedVisionario Digital2026-10-26T17:23:46+00:00Doctora Tatiana Carrasco R.info@cienciadigital.orgOpen Journal Systems<div id="inicio"> <p><strong>Visionario Digital </strong>is a peer-reviewed scientific magazine that allows the dissemination of research in the areas of <strong>Social Sciences and Behavior, Commercial Education and Administration, Derecho, Periodism and Information </strong>, it is published in digital format quarterly.</p> </div> <div class="additional_content"> <div class="container" style="width: 100%;"> <div class="row2"> <div class="aimcolumn aimleft"><img style="width: 140%;" src="/revistacienciadigital2/public/site/images/diego94/CONTA2-1.jpg"></div> <div class="aimcolumn aimright"> <div class="journal-description"> <p><strong>Visionario Digital </strong>is a peer-reviewed scientific magazine that allows the dissemination of research in the areas of <strong>Social Sciences and Behavior, Commercial Education and Administration, Derecho, Periodism and Information </strong>, it is published in digital format quarterly.</p> </div> <ul> <li class="show"><strong>Editor in Chief: </strong>Mrs. Tatiana Carrasco Ruano.</li> <li class="show"><strong>ISSN (online) </strong>: 2602-8506</li> <li class="show"><strong>Frequency: </strong>Quarterly</li> <li class="show"><strong>SJIF Journal impact value: </strong>[ <a href="http://sjifactor.com/passport.php?id=22199">SJIF 2022 = 5,792 </a>]</li> <li class="show"> </li> </ul> <div> </div> <div><a href="https://scholar.google.es/scholar?hl=es&as_sdt=0%2C5&q=2602-8506&btnG=" target="_blank" rel="noopener"><img class="zoom2" src="/revistacienciadigital2/public/site/images/diego94/google-scholar-png1.png" width="119" height="34"></a> <a href="https://www.base-search.net/Search/Results?type=all&lookfor=Visionario+Digital&ling=1&oaboost=1&name=&thes=&refid=dcreses&newsearch=1" target="_blank" rel="noopener"><img class="zoom2" src="/revistacienciadigital2/public/site/images/diego94/base_logo_kl1.png" width="99" height="38"></a> <a href="https://search.crossref.org/?q=visionario+Digital&from_ui=yes" target="_blank" rel="noopener"><img class="zoom2" src="/revistacienciadigital2/public/site/images/diego94/crossref2.png" width="95" height="43"></a></div> </div> </div> </div> <section id="what-we-do"> <div class="container-fluid2"> <h1 class="section-title mb-2 h1">Why publish with us?</h1> <div class="row2 mt-5"> <div class="col"> <div class="card"> <div class="card-block block-1"> <h3 class="card-title">Open Access</h3> <p>Visionario Digital is a firm in favor of open access (OA). All research articles published in Visionario Digital are fully open access.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/infolegal">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="col"> <div class="card"> <div class="card-block block-2"> <h3 class="card-title">Arbitration</h3> <p>Peer review process: committed to the service of the scientific community. Visionario Digital uses a blind peer review process</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/about/submissions">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="w-100"> </div> <div class="col"> <div class="card"> <div class="card-block block-3"> <h3 class="card-title">Indexed</h3> <p>The magazine is indexed and summarized in Latindex Catálogo 2.0, Latinrev, Google Scholar. Periodic publications.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/Indices">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="col"> <div class="card"> <div class="card-block block-4"> <h3 class="card-title">Without payment</h3> <p>Visionario Digital accepts original research articles and does not charge a publication fee.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/about/submissions">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> </div> </div> </section> </div>https://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3778Doctrinal analysis of AI's electronic legal personhood and its reparatory impact in Ecuador2026-10-23T14:26:51+00:00Andrés Santiago Iturralde Teránaiturralde4@indoamerica.edu.ecHolger Paúl Córdova Vinuezapaulcordova@uti.edu.ec<p><strong>Introduction: </strong>the advance of artificial intelligence poses analytical challenges for the non-contractual civil liability regime in Ecuador. Although the country has had ethical governance instruments and technical data protection standards since 2026, the substantive and procedural civil system lacks an electronic personality statute and a specific regime of liability for autonomous algorithmic damages. <strong>Objectives: </strong>the objective of this study is to examine the impact of this regulatory absence on the determination of liability for autonomous damages and on the constitutional guarantee of comprehensive reparation for victims. <strong>Methodology: </strong>the research uses a qualitative methodology, at a descriptive-analytical level, based on a documentary review of the doctrine and the current regulatory framework. <strong>Results: </strong>the results indicate that the traditional categories of guilt and causal link collapse in the face of algorithmic opacity (black box), subjecting victims to a diabolical probation that stresses effective judicial protection. <strong>Conclusions: </strong>it is concluded that the viability of electronic personality lies in its formulation as a legal fiction and technical imputation center. Its implementation requires articulation with a regime of objective liability for risk, algorithmic traceability, and mandatory insurance. <strong>General area of study: </strong>Jurisprudence / Law. <strong>Specific area of study: </strong>Law and new technologies. <strong>Type of article: </strong>narrative bibliographic review.</p>2026-10-01T00:00:00+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3780Differentiation and positioning in local restaurants: an exploratory study in Macas2026-10-23T14:28:50+00:00Oscar Edmundo Miranda Cárdenasoscar.miranda@est.ucacue.edu.ecJhanely Gabriela Torres Crespojhanely.torres.65@est.ucacue.edu.ecLeydi Dessire Valencia Venegasleydi.valencia.36@est.ucacue.edu.ecAna Alexandra López Jaraalopez@ucacue.edu.ec<p><strong>Introduction. </strong>A study was conducted on differentiation strategies and competitive positioning in gastronomic establishments in the city of Macas, recognizing that this sector represents a significant economic activity that contributes to local development. It was concluded that the competitive positioning of restaurants is primarily driven by differentiation strategies, particularly those related to quality and perceived value, brand recognition, and customer experience. <strong>Objective. </strong>Given the lack of previous research focused on this specific area, the objective was to analyze the relationship between differentiation and positioning variables and to identify the main dimensions that contribute to building a competitive advantage in the market. <strong>Methodology. </strong>The research adopted a quantitative approach with a non-experimental, cross-sectional, and exploratory design. Data was collected through a Likert-scale survey administered to a sample of 50 restaurants in the city.<strong> Results. </strong>The results revealed that differentiation strategies based on quality and perceived value, brand recognition, and customer experience contribute to the competitive positioning of these businesses. They also showed a significant gap in the use of digital tools, as well as a disconnect between cultural identity and innovation. <strong>Conclusion. </strong>It was concluded that the competitive positioning of restaurants is primarily driven by differentiation strategies, particularly those related to quality and perceived value, brand recognition, and customer experience. <strong>General Area of Study: </strong>Administration. <strong>Specific area of study: </strong>Administration <strong>Type of study:</strong> Original article.</p>2026-10-20T16:23:01+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3781Level of administrative formalization in local businesses and its strategic impact2026-10-23T14:30:25+00:00Katherin Rosnery Jeencham Kayapkatherin.jeencham@est.ucacue.edu.ecJosé Luis Anguasha Shakaijose.anguasha@est.ucacue.edu.ecFrank Alexis Chacón Chacónfrank.chacon@est.ucacue.edu.ecAna Alexandra López Jaraalopezj@ucacue.edu.ec<p><strong>Introduction. </strong>This study examined the level of administrative formalization in local businesses in the city of Macas and its strategic impact on business performance. <strong>Objective. </strong>The study began because many small and medium businesses still operate using trial-and-error administrative processes, which limit their competitiveness and ability to grow steadily. <strong>Methodology. </strong>A quantitative approach with a descriptive-correlational scope, non-experimental design, and cross-sectional cut was used. The information was gathered through a structured survey given to local business owners and managers, looking at areas like administrative processes, management tools, legal compliance, and formalization factors, as well as productivity, access to financing, market positioning, and business sustainability. <strong>Results. </strong>The results showed that organizations with higher levels of formalization are better able to strengthen their internal management, improve decision-making, and take advantage of growth opportunities. <strong>Conclusion. </strong>It is concluded that administrative formalization is a key factor in improving the competitiveness and survival of local businesses. Therefore, it is important to promote training programs and business strengthening initiatives that encourage a more efficient and sustainable administrative culture.<strong> General Area of Study: </strong>Administration. <strong>Specific area of study: </strong>Administration. <strong>Type of study:</strong> Original article.</p>2026-10-20T16:30:16+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3782Use of social media as a strategic tool in Morona businesses: an exploratory study in Morona Canton2026-10-23T14:32:19+00:00Gabriela del Rocío Bermeo Revillagabriela.bermeo@est.ucacue.edu.ecMaría Isabel León Ávilamaria.leon.72@est.ucaue.edu.ecEricka Maylin Ortega Leónericka.ortega@est.ucacue.edu.ecAna Alexandra López Jaraalopez@ucacue.edu.ec<p><strong>Introduction. </strong>Social media has transformed the way businesses communicate with their customers and promote their products or services. What was once a space for entertainment and social interaction, today represents an opportunity to strengthen the presence of companies in the market, generate close relationships with consumers and improve their competitiveness. <strong>Objective. </strong>The objective of this research was to analyze the use of social media as a strategic tool in businesses in the Morona canton, identifying the most widely used platforms, their application within business strategies, and their contribution to business growth and competitiveness. <strong>Methodology. </strong>The study was conducted using a quantitative approach, with a non-experimental, cross-sectional design, and a descriptive scope. Data was collected through a survey administered to 53 businesses across various economic sectors in the Morona canton, using a structured questionnaire with a Likert scale, and the data was analyzed using IBM SPSS Statistics software. <strong>Results. </strong>The results revealed a favorable perception of social media use in promoting products and services, communicating with customers, building customer loyalty, and enhancing competitiveness. Furthermore, a strong positive relationship was identified between the use of social media as a marketing strategy and business growth and competitiveness (r = 0.914). <strong>Conclusion. </strong>It is concluded that social media constitutes a strategic tool that contributes to the positioning, customer interaction, and business development of enterprises in Morona.<strong> General Area of Study: </strong>Administration. <strong>Specific area of study: </strong>Administration. <strong>Type of study:</strong> Original article.</p>2026-10-20T16:38:59+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3783Evaluation of internal control systems in agricultural economic units in the municipalities of Soyaniquilpan and Jilotepec and their influence on business profitability2026-10-23T14:34:35+00:00Juana Paola Arce Arcekrw12pao@yahoo.comXimena Noemí García Martínezxnoemi1709.2004@gmail.comAna Alexandra López Jaraalopezj@ucacue.edu.ecMaira Elizabeth Ramón Naranjomeramonn@ucacue.edu.ec<p><strong>Introduction. </strong>This research analyzed the internal control systems in the agricultural economic units of the municipalities of Soyaniquilpan and Jilotepec, given that these units, mostly composed of informal producers, frequently lacked clearly defined processes, which hindered staff training and affected the expected income from agricultural activity.<strong> Objective. </strong>The study aimed to evaluate the efficiency of the internal control procedures implemented and to determine their relationship with business profitability. To this end, a univariate descriptive study was conducted using a five-point Likert-scale survey applied to 30 participants, whose data were processed with SPSS software. <strong>Methodology. </strong>The study was conducted using a quantitative approach, with a non-experimental, cross-sectional design, and a descriptive scope. Data was collected through a survey administered to 53 businesses across various economic sectors in the Morona canton, using a structured questionnaire with a Likert scale, and the data were analyzed using IBM SPSS Statistics software. <strong>Results. </strong>The results revealed significant weaknesses in the internal control system, particularly in the manual control, periodic evaluations, and supervision, while profitability indicators showed a moderately positive perception. <strong>Conclusion. </strong>It was concluded that a gap existed between the fragility of internal controls and perceived profitability, and that the agricultural units sustained their financial viability through external factors, such as favorable weather conditions and access to support programs, rather than through robust formal controls. These findings highlighted the need to strengthen internal control systems to consolidate the sustainability of the agricultural sector in the region studied.<strong> General Area of Study: </strong>Administration. <strong>Specific area of study: </strong>Administration<strong> Type of study:</strong> Original article.</p>2026-10-20T16:52:20+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3792 School interdisciplinarity, foreground, and teachers’ pedagogical knowledge: toward a mediation architecture for the construction of situated proposals2026-10-26T17:23:46+00:00Yury Jazmin Pachon Cumbeypachon21@uan.edu.coFreddy Enrique Castro Velasquezfcastro440@uan.edu.co<p><strong>Introduction. </strong>School interdisciplinarity, foreground, and teachers’ pedagogical knowledge are relevant dimensions for constructing situated educational proposals. <strong>Objective: </strong>To conceptualize these three domains to construct a mediation architecture aimed at situated proposals. <strong>Methodology: </strong>An integrative and conceptual literature review of scientific and theoretical literature on interdisciplinarity, foreground, pedagogical knowledge, and situated learning. <strong>Results. </strong>A gap was identified in the articulation of these dimensions, leading to the proposal of the Situated Interdisciplinary Pedagogical Construction Architecture (ACPIS), based on mediation among context, students, curriculum, and disciplinary knowledge. <strong>Conclusion. </strong>ACPIS constitutes a theoretical and heuristic proposal for understanding the construction of situated interdisciplinary pedagogical decisions. Its validation requires further empirical studies. <strong>General study area: </strong>Education. <strong>Specific study area: </strong>Educational interdisciplinarity. <strong>Type of study: </strong>Narrative literature review.</p>2026-10-26T16:51:03+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3793The implementation of the ISO 37001:2025 Standard and its relationship with the level of compliance with the transparency principle in public works procurement of Ecuador's Ministry of Infrastructure and Transport2026-10-26T17:23:44+00:00Lucila Elizabeth Silva Silvalesilvas@ube.edu.ecAlejandra Belén Rosero Mendozaabroserom@ube.edu.ecWillian Paúl Avilés Quiñonezwpavilesq@ube.edu.ecGlen Freddy Robayo Cabreragfrobayoc@ube.edu.ec<p><strong>Introduction.</strong> Public works procurement is exposed to risks associated with corruption, information asymmetries, control weaknesses, and limitations in transparency. In this context, ISO 37001:2025 provides a framework for strengthening anti-bribery management through risk management, due diligence, operational controls, reporting mechanisms, and continuous improvement. <strong>Objective.</strong> To determine the relationship between the implementation of components aligned with ISO 37001:2025 and the level of compliance with the principle of transparency in public works procurement at Ecuador’s Ministry of Infrastructure and Transport during the 2025–2026 period, with the purpose of designing and theoretically validating an institutional improvement model. <strong>Methodology.</strong> A mixed-methods study was conducted using a concurrent or convergent parallel design, with a descriptive-correlational scope, a non-experimental design, and a cross-sectional approach. The human unit of analysis comprised 21 specialized public officials under a census criterion, while the documentary unit included two files purposively selected from a reference framework of 25 procurement processes. Semi-structured interviews and a documentary checklist were applied. Responses related to the hypotheses were coded into dichotomous categories and analyzed using the two-sided Fisher’s exact test, complemented by Yates’ chi-square test and the Phi coefficient. <strong>Results.</strong> Statistically significant associations were identified between risk management and traceability (<em>p</em> = .0092; φ = .61), anti-bribery controls and publicity-accountability (<em>p</em> = .0251; φ = .55), and the overall perceived level of development of components aligned with ISO 37001:2025 and transparency (<em>p</em> = .0022; φ = .71). The two documentary files reached compliance levels of 58% and 71%. The proposed institutional model obtained an average Aiken’s <em>V</em> coefficient of .93 in its theoretical validation. <strong>Conclusion.</strong> The findings showed a significant association between the perceived development of components aligned with ISO 37001:2025 and perceived compliance with the principle of transparency, without establishing causality. The proposed model showed favorable content-validity conditions for guiding progressive implementation; however, its effectiveness should subsequently be assessed through a pilot test. <strong>General Area of Study:</strong> Administrative Sciences. <strong>Specific Area of Study:</strong> Public Procurement and Anti-Bribery Management. <strong>Type of study:</strong> Original article.</p>2026-10-26T16:58:12+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3794Educational leadership and its relationship with teachers’ professional practice in an educational institution in Loja canton2026-10-26T17:23:43+00:00Carmen Patricia Torres Samaniegocptorress@ube.edu.ecElsa Alexandra Custodio Vásquezeacustodiov@ube.edu.ecAlejandra Mercedes Colina Vargasamcolinav@ube.edu.ecEsther Carlín Chávezelcarlinc@ube.edu.ec<p><strong>Introduction. </strong>Educational leadership is a relevant component of institutional management due to its relationship with the conditions that favor teacher professional development. <strong>Objectives. </strong>The objective of this research was to analyze the relationship between educational leadership and professional teaching practice in an Educational Unit in the marginal urban sector of the Loja canton, Ecuador, during the 2025–2026 school year. <strong>Methodology. </strong>The study was developed under a quantitative, applied approach, with a descriptive-correlational scope, non-experimental design, and cross-sectional section. The population was made up of 12 teachers, who participated entirely through a census. The information was collected through a survey and a structured questionnaire of 20 items with a five-category Likert scale. The content validity of the instrument was determined by the judgment of three experts and Aiken's V coefficient, with an overall value of 0.86. <strong>Results. </strong>The descriptive analysis showed favorable evaluations in the dimensions studied; Communication reached the highest meaning in educational leadership (M = 4.38), while Pedagogical Planning presented the highest evaluation in professional teaching practice (M = 4.47). The correlational analysis using Spearman's Rho showed a positive, moderate, and statistically significant association between educational leadership and professional teaching practice (ρ = 0.589; p = 0.044). Likewise, strong associations were identified between Accompaniment to Teacher Professional Development and Teacher Professional Development (ρ = 0.785; p = 0.002), and between Pedagogical Leadership and Methodological Strategies (ρ = 0.755; p = 0.005).<strong> Conclusions. </strong>It is concluded that both variables present a statistically significant relationship in the context studied, although not causal, and that accompaniment of professional development constitutes a priority area for institutional strengthening. <strong>General Area of Study: </strong>Education. <strong>Specific area of study: </strong>Educational leadership and professional teaching practice. <strong>Type of study:</strong> Original articles.</p>2026-10-26T17:05:55+00:00Copyright (c) 2026 Visionario Digitalhttps://cienciadigital.org/revistacienciadigital2/index.php/VisionarioDigital/article/view/3795Analysis of institutional needs and their influence on public procurement processes in the GADPR of Shell2026-10-26T17:23:41+00:00Yajaira Lizbeth Díaz Pacushcayldiazp@ube.edu.ecCarla del Rocío Díaz Pacushcacddiazp@ube.edu.ecAcelia Fiorella Rossi Trigosoafrossit@ube.edu.ecGlen Freddy Robayo Cabreragfrobayoc@ube.edu.ec<p><strong>Introduction. </strong>Public procurement is an essential instrument for the execution of the procurement of goods, services, works and consultancies, and for the satisfaction of the needs of society in Ecuador. From this perspective, the preparatory phase, especially the definition of institutional need, plays a determining role in the efficiency and effectiveness of contractual processes. <strong>Objectives. </strong>The objective of this paper is to analyze the impact of a correct and adequate definition of need on the public procurement processes of the Rural <u>Parish Decentralized Autonomous Government (GADPR</u>) of Shell, Pastaza province, in the period 2022–2023. <strong>Methodology. </strong> The research adopted a qualitative approach, descriptive-analytical-propositional, based on the documentary review of contracting files, current regulations and reports of the control entity, the design used was non-experimental of a cross-sectional type, with qualitative predominance and descriptive quantitative support through a survey applied to the same servers, integrated through a triangulation matrix. <strong>Results. </strong>The results showed that the processes showed declared need, but technical justification, previous studies, specifications and referential budget that did not meet the criteria provided for in the Organic Law of the National Public Procurement System and its Regulations, generating deserted processes, delays, contractual reforms, inefficient use of public resources and observations of the control entity. <strong>Conclusions. </strong> It is concluded that it is a priority to strengthen the preparatory phase through a set of technical guidelines (formats, checklist, risk matrix and training), which is essential to optimize public procurement processes and meet institutional objectives. <strong>General area of study: </strong>Public Administration. <strong>Specific area of study: </strong>Public Procurement. <strong>Type of article: </strong>original.</p>2026-10-26T17:12:07+00:00Copyright (c) 2026 Visionario Digital