Introduction: Business strategies based on Business Intelligence (BI) in the distribution of electrical material in the Galapagos Islands, Ecuador, are key to improving business competitiveness by facilitating more informed decisions. Objectives: This study focuses on generating business strategies based on BI to increase the competitiveness of electrical material distribution companies. Methodology: It begins with a theoretical analysis of businesses based on BI, followed by a situational diagnosis of the use of BI in the distribution of electrical materials, using the Santa Cruz – Galapagos Island as a case study through applied surveys. Business Intelligence uses tools such as business analysis, data mining and data visualization to achieve business objectives. Results: According to the study, 69.7% of the companies surveyed consider using BI tools for strategy development, and 52.94% of those who would use these tools believe that it would increase business efficiency. A chi-square analysis reveals that the use of BI tools impacts the competitiveness of electrical material distribution companies in the region of Santa Cruz de Galapagos Island with 95% confidence and a margin of error of 5%. Conclusions: This highlights the relevance of implementing BI-based strategies to improve efficiency and competitiveness in the electrical material distribution sector in the Galapagos Islands. General Study Area: Administration. Specific study area: Management and Administration. Study type: original.

Introduction: this research work delves into the use of opinion genres in the editions of the newspaper La Prensa, Riobamba and its link with the construction of citizenship. It was defined as a research question: In what way does La Prensa's journalistic opinion proposal contribute to the strengthening of the citizenship of the readers of Riobamba? Objectives: The objective of the article is to identify the contribution of the printed medium through the axes that it manages and that have become projects that involve the participation of citizens. Methodology: we worked from qualitative methodology with content analysis and in-depth interviews as techniques. The population amounted to 1,440 opinion contents and a sample of 250 publications was used. Results: The results achieved maintain that the printed medium does contribute to the education of the city's inhabitants. Conclusions: The identification of the contribution of the print media through the thematic axes it manages, transformed into projects that involve the participation of citizens, underscores the importance of La Prensa in the construction of an active and conscious citizenship in the local community.

Introduction: In Ecuador, SMEs play a fundamental role in the economy by generating employment and boosting economic activity. Despite their contribution to development, they face challenges such as fiscal and export constraints, although their flexibility allows them to adapt to technological and social changes. Objectives: The main objective of this study is to determine the relationship between the quality of the e-service and the financial performance of the company ECUATEK (a company that markets technological products and digital services in Ecuador and shares of comex in countries such as Korea, Canada, the United States, Japan, among others). Methodology: in order to measure the quality of the service, the SERVQUAL Model was used through a quantitative approach, with exploratory and descriptive research in an infinite population due to the fact that the company has more than 100,000 customers; but a complementary population was also considered, which are its employees, therefore we worked with a participation of 14 employees and 384 customers as a sample. Results: Statistically, quality was measured in a cross-sectional manner, since the variable was not manipulated and the quality of the service was evaluated with surveys at a single time, while profitability was measured longitudinally in comparisons of different periods, using an exploratory factor analysis in order to extract the maximum possible variance from the data in each factor. Conclusions: The findings allowed to establish that the correlation between e-service and customer financial performance was not highly significant, showing a weak correlation with ROA (r = 0.023) and ROE (r = -0.500) and for employees a moderate relationship was shown with ROA (r = 0.354) and ROE (r = -0.354). It was revealed that the relationship between e-service quality and financial performance is weak in relation to customers and moderate in relation to employees. Despite the limitations due to the application of the study to a single company, it is suggested that further research could provide a more robust understanding of how e-service can contribute to the financial sustainability of companies, especially in the sector to which the company in the case study belongs. General area of study: business finance Specific area of study: finance. Type of study: original.

Introduction: The Purga case reflects judicial corruption in Ecuador, exposing the vulnerability of the justice system to political and economic influences. This study focuses on analyzing this case and its impact on Ecuadorian society. Objectives: To examine the structure of the Ecuadorian judicial system, the development of the Purga case, and its repercussions on both public perception and institutional functioning. Methodology: Through a documentary review and qualitative analysis, this study investigates the corruption network involving high-ranking judicial and political officials, highlighting deficiencies in the control mechanisms of the judiciary. Results: The study reveals a corruption network within the judicial system that has led to a crisis of institutional legitimacy. Opportunities for comprehensive judicial reform are identified, but significant challenges, such as the loss of social trust and the risk of political instability, are also recognized. Conclusions: The Purga case underscores the need to strengthen the integrity of the Ecuadorian judicial system. The legitimacy crisis could serve as a catalyst for structural reforms and the promotion of citizen participation as a mechanism for oversight and the demand for justice. General area of study: Social Sciences. Specific area of study: Law and Political Science. Type of study: Analytical.

Introduction: contract killing, understood as contract killings in exchange for remuneration, has experienced a worrying increase in recent years, becoming a serious threat to public security and the rule of law in various societies. The punishment, the consequences, and the classification of what is involved in committing and the intention to commit this type of crime are reflected in art. 143, art 430.1, art 567 (3), art 698, art 699 (2), art 305-a (a) of the Integral Organic Criminal Code (COIP), since many of these are present in these articles. Objectives: To identify the legal repercussions of contract killings in societies and the process of criminalization of this practice as a tool to combat it and protect citizens. Methodology: The investigation of the legal consequences of contract killings and their criminalization process is of a descriptive documentary type and the analytical method is used. The type of research is descriptive and situated at a micro-social level by focusing on analysis. The inclusion criteria include cases with a judicial sentence of the victims, perpetrators, and circumstances of the crime, based on the analytical foundations of the analyst. Results:  This research aims to identify the varied factors that Ecuadorian society is currently experiencing and coping with as such, because of certain criminological factors will proceed to recognize that factors themselves have to do with the lack of competencies that are arising in due legitimacy. In this regard, they start by recognizing that factors within the judicial system and society itself are being violated so that all cases of contract killings are put aside and do not strengthen the punishment of the deceased. Conclusions: we must uphold the fundamental foundations for the correct use of the law, which must therefore be on a par with the people who are being violated in all their splendor in terms of the right to life. General area of study: Law. Specific area of study: Law. Type of study: literature review.                                                                                                                                     

Introduction: emerging technologies have had a significant impact on small and medium-sized enterprises (SMEs). With the advancement of these technologies, tools have been designed that have optimized various processes to improve the productivity and competitiveness of companies. Objective: The main objective of this research was to identify the knowledge of emerging technologies in SMEs in the Sigchos and Latacunga cantons. Methodology: this research used a quantitative approach with a descriptive and cross-sectional nature. The survey was used as a research technique, applying a questionnaire with a Likert scale to 46 workers from 6 selected SMEs. Results: the study revealed that 84.78% of respondents are more familiar with virtual assistants, while knowledge of other technologies, such as cybersecurity (6.52%), is much more limited. 69.57% of respondents consider that they do not have adequate knowledge to use emerging technologies due to lack of training, economic resources, and connectivity. 54.35% of respondents are impartial about the benefits of implementing cloud services, indicating a lack of clarity about the benefits of these technologies. 65.22% of respondents agree that there is good internal communication in their companies, which suggests an open and understandable relationship. Conclusions: it is concluded that emerging technologies are a viable alternative for innovation in SMEs, but there are still significant gaps in knowledge and application. The strong culture of internal communication can be a valuable resource to drive technological adoption. General study area: Administration and Economics. Specific study area: Emerging technologies in SMEs.

Introduction: the present study focused on the use of digital tools for data collection, organization, storage, analysis, distribution in SMEs in Pujilí, Salcedo, Latacunga, La Maná and Saquisilí. Objectives: to analyze the use of digital tools for information management in these companies. Methodology: the research was conducted through a literature review and a descriptive-explanatory analysis, using a quantitative approach with a non-experimental and cross-sectional design. The study population consisted of small and medium-sized enterprises in the aforementioned cantons, for which a questionnaire was designed to collect information. Results: the results showed that the most used digital tools for information management are data analysis tools and cloud storage, which are basic. That is why, there is a great deficit in the use of tools such as project management, customer relationship management and communication platforms; the reason is due to lack of economic resources, lack of training and do not have technological equipment. Conclusions: at present, it is crucial that companies acquire knowledge and implement the use of digital tools for several fundamental reasons; the same that allow them to operate more efficiently, reducing costs and time in the processes, which favors greater competitiveness in the market. General area of study: Administration and economy. Specific area of study: ICT in information management. Type of study: Original articles.

Introduction: the research study focuses on analyzing the continuous technological development that is evident today, considering the main needs of organizations, with virtual assistants being one of the main factors that are being incorporated into customer service, using computer systems, which allow users to raise doubts and resolve concerns about products and services. Objective: analyze virtual assistance in customer service in the associations of the popular and solidarity economy of the Province of Cotopaxi today. Methodology: the methodology has a quantitative approach that is cross-sectional because it allows data collection using the observation technique and a questionnaire of 20 closed multiple-choice questions distributed in four dimensions, such as demographic environment, knowledge about technology, experience with customer service, perception of virtual assistance and customer service with virtual assistance. the instrument was designed based on questions on the Likert scale, the population was made up of 8 associations from Maná, 4 from Salcedo, 2 from Pujilí and 1 from Latacunga giving a total of 15 associations. In this way, the results will be evaluated through analysis, statistical graphs, and descriptive tables for an adequate interpretation of the data. Results: the survey began with 86.7% of people agreeing and the remaining 13.3% indicating they completely agreed, which indicates that people are aware of the existence of virtual assistants. However, there is disagreement on the part of the associations, which is 66.7%, when offering customer service; therefore, 26.7% show that they totally agree that there are delays in customer service. customer and 6.7% of those surveyed emphasize that if there are delays. Regarding whether they have had difficulties, 60% of those surveyed have problems providing optimal service to clients, 26.7% disagree because they express that they do provide quality service and 13.3% totally agree. with the attention it offers. 86.7% of the participants believe that the information is useful and accurate, giving way to the application of virtual assistance technologies. 80% of those surveyed totally agree and agree with the use of these technological tools, which allow them to provide excellent customer service, and 20% disagree because it is better to provide customer service in person. How virtual. Conclusion: the research highlights the importance of the use of virtual assistants in customer service as a tool that allows the development and productive growth in the associations of Popular and Solidarity Economy of the Province of Cotopaxi.

Introduction: the role of virtual communication channels in PYMES has become increasingly significant within organizations. This research aims to highlight the positive impact of these channels in today´s business environment and advocate for their implementation within organizations. However, there are challenges to this adoption, as not everyone is familiar with the use of technology. Objective: The purpose of this study was to evaluate the use and adaptation of virtual communication channels in PYMES in the province of Cotopaxi. Methodology: The study carried out uses a combined investigation using the methodology of a quantitative approach, descriptive and cross-sectional level, to investigate the integration of virtual communication channels in SMEs in the Province of Cotopaxi, using questionnaires, the population considered were collaborators and owners, statistically analyzing the data to identify trends and correlations. Results: The finding were obtained structured surveys targeted at PYMES in the province of Cotopaxi. The surveys provide quantitative data on the use of virtual channels, platforms, and social networks, while also offering a qualitative context of the participants. Statistical analysis was conducted to identify key percentages and trends. Conclusion: The different PYMES investigated in Cotopaxi demonstrate that they face challenges when adopting virtual communication channels due to traditional, economic, and constant updating barriers, considering that these channels allow a strengthening of innovation and dissemination of information, constant training is recommended. of the personnel in charge of the promotion and dissemination of products offered by the companies. Specific area of ​​study: Communication. Type of study: Original article.

Introduction. The integration of Information and Communication Technologies (ICT) in the customer service of SMEs is vital in the current business landscape. Previous research efficiency. However, challenges such as the digital divide and resource limitations must be overcome to maximize the benefits of ICT in this sector. Objective. Measure the integration of ICT in customer service of SMEs in the province of Cotopaxi. Methodology. The study employs a mixed research design, combining quantitative and qualitative methods to investigate the integration of ICT in customer service of SMEs in Cotopaxi. It uses surveys and interviews to collect data, focusing of SMEs that employ ICT, and statistically analyzes the data to identify trends and correlations. Results. The results were obtained through structured surveys and semi-structured interviews with SMEs in Cotopaxi. The surveys provided quantitative data on the use of CRM, social networks, and ICT training, while the interviews provided qualitative context. Statistical analysis identified key percentages and trends. Conclusion. Small and medium-sized enterprises (SMEs) in Cotopaxi face significant challenges in adopting technologies such as CRM systems and social media due to cultural, financial, and training barriers. Overcoming these obstacles would enhance efficiency and competitiveness. Effective ICT integration improves data management and customer satisfaction. ICT training strengthens adaptability and innovation public policies promoting inclusive digitalization and governmental support are recommended for equitable and sustainable business development in the region.