Digital tools for information management in SMEs in five cantons of Cotopaxi

Abstract

Introduction: the present study focused on the use of digital tools for data collection, organization, storage, analysis, distribution in SMEs in Pujilí, Salcedo, Latacunga, La Maná and Saquisilí. Objectives: to analyze the use of digital tools for information management in these companies. Methodology: the research was conducted through a literature review and a descriptive-explanatory analysis, using a quantitative approach with a non-experimental and cross-sectional design. The study population consisted of small and medium-sized enterprises in the aforementioned cantons, for which a questionnaire was designed to collect information. Results: the results showed that the most used digital tools for information management are data analysis tools and cloud storage, which are basic. That is why, there is a great deficit in the use of tools such as project management, customer relationship management and communication platforms; the reason is due to lack of economic resources, lack of training and do not have technological equipment. Conclusions: at present, it is crucial that companies acquire knowledge and implement the use of digital tools for several fundamental reasons; the same that allow them to operate more efficiently, reducing costs and time in the processes, which favors greater competitiveness in the market. General area of study: Administration and economy. Specific area of study: ICT in information management. Type of study: Original articles.