The Arenal sector located in the city of Cuenca-Ecuador, where a market is located to sell basic products that make up the family basket, this place is known as Free Fair. The problem of this research is the excess of solid waste derived from commercial activity within and outside this market, due to the lack of intervention of organizations in charge of the environmental wellbeing of the city. The objective is to design and present a strategic plan to the regulatory health control authorities and institutions to try to minimize solid waste contamination in the mentioned sector. The research is of a descriptive type with a quantitative approach, where the deductive method will be applied. For this purpose, a survey will be developed aimed at the suppliers of the products of basic need and citizenship through a questionnaire. The results show fewer unsorted garbage cans and less support from institutions in charge of environmental ordinances, as well as excess solid waste thrown in and out of this sector. With the contribution of this research it will be possible to recover the ornament of this place, and with it to minimize the environmental pollution, coming to the citizenship to raise awareness in the maintenance and cleanliness of this zone of sale of products of first need.

The present article consists of developing a Strategic Marketing Plan for the positioning and increase of participation in the market of the company LITARGMODE, located in the City of Gualaceo, Province of Azuay, considered a tourist canton and especially artisan in the manufacture of footwear. Due to the increasing demand of leather footwear manufacturers, the problem of the present investigation is that the company has notably decreased its sales within the local and regional market due to the entry of foreign products that enter without tariffs and at a lower cost, considering that it is necessary the application of a marketing tool to position and increase the market share of the company in the different sectors of the country. The objective of the study is to design a Strategic Marketing Plan with the purpose of trying to improve sales at a local and regional level. The methodology of the present investigation is of descriptive type with quantitative approach where the deductive method will be applied using the technique of the survey directed to the employees of the Company, suppliers, citizenship and potential clients. The results indicate that there is high competition in the market, advertising for sale is too low and they do not promote the product. With this study and the Strategic Marketing Plan the people in charge will take the best decisions to try to improve this serious problem that hurts the company and thus be a competitive brand in the market.

Production costs are the unavoidable expenses to keep a project, processing line or equipment in operation. The objective of this research is to determine the incidence of production costs on the profitability of an integrated poultry company in Ecuador. The research is deductive, field and bibliographic, hypothesis verification using ANOVA, using a quantitative and qualitative approach. The results indicate that the poultry company under study improperly manages production costs, since it is based on empirical knowledge of costing, ignoring the benefits of implementing an appropriate cost system that helps to correctly define the cost elements that they intervene in poultry production and thus obtain a real utility that reflects the true economic and financial performance, additionally the performance indicators applied indicate a decreasing trend in profitability during the last three years studied. It is concluded that, despite the existence of costing systems for poultry companies, the entity analyzed is rooted in past systems, so it is essential to establish the impact of the costs on the profitability of an organization and the proposed costing system as a solution to the problems found.

The digital transformation of an pyme today is one of the processes that arouses most interest in most business sectors. According to a market research study for BBVA, published in 2017, 60% of Spanish companies consider digitalization essential to obtain greater benefits and more success in their businesses.

However, the term digital transformation is often confused and entrepreneurs believe that it implies little more than using Social Networks or having a web page. What is clear is that you have to adapt to the new form of consumption and get where our customer is. If we are not at the same level, it will be difficult to stand out and make a place among the competition, more and more it is more prepared and constantly updated.

The first thing you should know is what exactly the digital transformation is, that is, when we talk about a process that involves not only the managers of the organization but each of the departments and employees, which you should get involved to the fullest. In general terms, it consists of taking advantage of new technologies to increase the efficiency and productivity of our business and find new opportunities aimed at business success.

The Ecuadorian economy in a large extent depends from the Fiscal Policy, since the execution of the Monetary Policy is limited, because the country in 2000 adopted a dollarization after a strong and pronounced financial crisis; which was responsible for the increase in poverty levels and limited level of growth and development. Ecuador also keeps a fiscal deficit close to 3.300 million dollars, but this is not the unique problem that the country has, since in order to counteract the gap, public debt keeps growing and it is no healthy for Ecuadorian economy if the state do not manage the tax collection system, public debt and the state spending to achieve an economic and development growth. It is not an easy task for the Ecuadorian authorities to enforce the Fiscal Policy objectives ordered in current Constitution, as it have proved insufficient to solve the competitiveness and productive structural problem that Ecuador has. It is necessary to describe the Fiscal Policy established in the country, in order to assess whether the government is properly managing state goods and services, since its actions are based on favorable conditions generation for the entire population development.

The purpose of this article is to analyze the economic system established in the country since 2008, up to the economic reforms proposed during the first half of 2019. The political - constitutional proposals that have been established during these periods have sought a balance between the state and the Ecuadorians rights, to achieve a sustainable growth levels that allow the population development. However, once the two presidential periods have been analyzed through macroeconomic statistics and social indicators, the Ecuadorian economy has not yet been able to locate an adequate development point, which allows the public and private sector work together in order to have a favorable development from the public policies for the Ecuadorian population. It is evident that in the economic model established in Ecuador, governments have sought a relationship between social sense and economic development in order to achieve the economic growth and help all economic sectors to develop. However, the political action has not yet shown a solid and adequate model, since development level have not reached to the entire Ecuadorian population.

Agricultural activities are a dynamic source of the Ecuadorian economy. In the canton Chambo, belonging to the province of Chimborazo, located 17 km from the city of Riobamba; agriculture, livestock, milk production, brick making and handcrafted tiles, are vital axes because they generate great impact on local and regional development.

The San Antonio de Guayllabamba Agricultural Association is an organization that has 65 families as active partners and is dedicated to the production and marketing of milk. Consequently, the Ecuadorian industry is characterized by producing raw milk, which according to the ECB (2016) in the last year obtained a 3.5% increase in the daily production of liters, ranking the Sierra region as the most relevant in this food sector .

The present project seeks to evaluate the feasibility of a milk cooling plant as an alternative for economic growth in the San Antonio de Guayllabamba Association, so that the unit economic indicators that allow the management of sustainable production and that at the same time are highlighted present time economic, social, technological and environmental requirements. Research is determined as explanatory, hypothetical-deductive, historical-logical and analytical-synthetic. Among the data collection techniques, direct observation and survey were used.

In the investigation process, Management and Business Development guidelines were considered, together with the Social Economy. In the main finding of the work it was determined that the milk cooling plant will help to increase the economic income of the associates, thus generating a positive behavior of the producers towards the economic development that they wish to achieve in order to improve their quality of life.