Influence of tourist consumer behavior trends in the responsible development of the Holguín destination
Article Sidebar
Main Article Content
Abstract
New trends in tourist consumer behavior have changed the way business operates internationally. Today, customers are loyal to brands that care about preserving the planet, local communities, and society in general. In this way, companies seek to respond to the growing demands of consumers, assuming social responsibility policies, understood as a new business culture based on ethical management, which can serve as a channel to improve the competitiveness and reputation of their businesses. Responsible tourism emerges in this context, which tries to offer an enriching experience to the client, at the same time that it corresponds to the new trends in consumer behavior. This type of tourism not only allows organizations to differentiate themselves in the market, but also to show a more humane image and obtain a reputation as a socially responsible tourism company, which can be an important competitive advantage. Holguin destination, of great relevance to the tourism industry in the country's east, has opted for responsible tourism as a development strategy, for which reason this research aims to assess the influence of international trends in tourist consumer behavior in the development of responsible tourism in the destination. To identify the main trends in the behavior of the tourist consumer from the literature consulted, a correlation analysis was performed and, in addition, expert judgment was used to determine the degree of influence of these trends in the development of responsible tourism. As a result, those trends in consumer behavior that influence good practices in responsible tourism in the destination Holguín were identified and the indicators that have positive results in the destination and the indicators that should be worked to achieve a total practice of tourism were analyzed. responsable.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Araña, J. y León. Carmelo. (2018). Comportamiento del consumidor y turismo sostenible. Cuadernos Económicos de ICE. Nº 93, pp. 46-68.
Arrans, A. (2019). ¿Cuáles son las tendencias turísticas para 2020? Centro Europeo de Postgrado.
Cohen, S. A., Higham, J. E. S., & Cavaliere, C. T. (2011). Binge flying: Behavioural addiction and climate change. Annals of Tourism Research, 38(3), 1070-1089. doi:https://doi.org/10.1016/j.annals.2011.01.013
Díaz-Meneses, G. (2019). A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media. Journal of Destination Marketing & Management, 11, 166-182. doi:https://doi.org/10.1016/j.jdmm.2017.07.005
Femenia-Serra, F. & Ivars-Baidal, J. A. (2018). Smart tourism: Implicaciones para la gestión de ciudades y destinos turísticos. En M. T. Cantó López, J. A. Ivars Baidal, & R. Martínez Gutiérrez (Dir.), Gestión inteligente y sostenible de las ciudades: Gobernanza, smart cities y turismo (pp. 129–151). Valencia: Tirant Lo Blanch.
Fetscherin, M. (2019). The five types of brand hate: How they affect consumer behavior. Journal of Business Research, 101, 116-127. doi:10.1016/j.jbusres.2019.04.017
Galán-Ladero, M. & Kastenholz, E. (2009). Turismo accesible como ejemplo de responsabilidad social en las empresas y destinos turísticos. El caso de Lousã (Portugal).
González Reverté, F. (2015). Caracterización de la oferta comercializada bajo la etiqueta de turismo responsable en España. Boletín de la Asociación de Geógrafos Españoles Nº 67, pp. 189-212.
Guía de Turismo Responsable de Valencia. (2018).
López, A., Lancis, E., García, S., Alcantud, A., García, B. & Muñoz, N. (2015). Informe destinos turísticos inteligentes: construyendo el futuro.
Organización Mundial del Turismo (2009). Conceptos y Definiciones. Desarrollo Sostenible del Turismo.
Organización Mundial del Turismo (2015). Manual sobre turismo accesible para todos: principios, herramientas y buenas prácticas.
Organización Mundial del Turismo (2020). Barómetro OMT.
Oter, Z. (2018). Hospitality marketing and consumer behavior: Creating memorable experiences. Journal of Hospitality and Tourism Management, 36, 111-112. doi:10.1016/j.jhtm.2017.10.002
Pantano, E., & Dennis, C. (2019). Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach. Journal of Retailing and Consumer Services, 51, 304-310. doi:https://doi.org/10.1016/j.jretconser.2019.06.018
Perogil Burgos, J. (2018). Turismo solidario y turismo responsable, aproximación a su marco teórico y conexiones con la inteligencia turística. Revista Iberoamericana de Economía Solidaria e Innovación Socioecológica. Vol. 1, pp. 23-48.
Rivera Mateus, M. & Rodríguez García, L. (2012). Turismo responsable, sostenibilidad y desarrollo local comunitario.
Ruano, D. & Rojas, P. (2006). Marcas responsables: ¿oportunidad o necesidad? Harvard Deusto Marketing y Ventas, Nº 77, pp. 40-43.
Rivera Mateos, M. (2015). Hacia nuevas formas de turismo, responsable, intercultural y experiencial. Revista Turismo y Desarrollo, Nº 15, pp. 4-9.
Salessi, M. L. (2017). Destinos Turísticos Inteligentes: Una perspectiva desde la inclusión social y la participación comunitaria. Actas del Seminario Internacional Destinos Turísticos Inteligentes: nuevos horizontes en la investigación y gestión del turismo. Universidad de Alicante, pp 215 – 227.
Serra Cantallops, A., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41-51. doi:10.1016/j.ijhm.2013.08.007
Tsai, C.-T., & Wang, Y.-C. (2017). Experiential value in branding food tourism. Journal of Destination Marketing & Management, 6(1), 56-65. doi:https://doi.org/10.1016/j.jdmm.2016.02.003