"The bridges of Matanzas, more than a link''

Abstract

Summary Within the tourism activities, the knowledge of culture has become one of the main reasons that attract visitors to country, so that cultural heritage can be an attraction that enhances the different products offered to customers. Such is the case of the heritage value of the bridges in Matanzas, which are not properly exploited for tourism purposes. Precisely, the corresponding research addressed how a tourism management project for the cultural heritage of the bridges of Matanzas, specifically the bridges of La Concordia, Calixto García and Sánchez Figueras, can contribute to the revaluation of this cultural heritage. In this study, reference is made to the theoretical and conceptual aspects of heritage and its relationship with tourism, cultural heritage, bridges as part of heritage, tourist routes, tourism management of cultural heritage and heritage tourism management projects. Qualitative methodology was used as a basis, through phenomenology. The research techniques used were: non-participant observation and document analysis. As a result of the research, a cultural heritage management project was designed, consisting of a tourist route called "The bridges of Matanzas, more than a link'', which revalorises the cultural heritage.