https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/issue/feed 2025-10-17T20:25:25+00:00 Dr.C. Efraín Velasteguí López PhD. luisefrainvelastegui@cienciadigital.org Open Journal Systems <div id="inicio"> <p>The <strong>Conciencia Digital</strong> journal is presented as a means of scientific dissemination, it is published electronically quarterly, it covers multidisciplinary topics (all areas of knowledge), it is a peer-reviewed journal.</p> </div> <div class="additional_content"> <div class="container" style="width: 100%;"> <div class="row2"> <div class="aimcolumn aimleft"><img style="width: 100%;" src="/revistacienciadigital2/public/site/images/diego90/depositphotos_80485982-stock-photo-books-with-magnifying-glass-search.jpg"></div> <div class="aimcolumn aimright"> <div class="journal-description"> <p>The <strong>Conciencia Digital</strong> journal is presented as a means of scientific dissemination, it is published electronically quarterly, it covers multidisciplinary topics (all areas of knowledge), it is a peer-reviewed journal.</p> </div> <ul> <li class="show"><strong>Editor in Chief:</strong>DrC. Efraín Velasteguí López PhD.</li> <li class="show"><strong>ISSN (online)</strong>: 2600-5859</li> <li class="show"><strong>Frequency:</strong>Quarterly</li> <li class="show"><strong>SJIF Journal Impact Value:</strong>[<a href="http://sjifactor.com/passport.php?id=22201">SJIF 2020 = 5.55</a>]</li> </ul> <div>&nbsp;</div> <div><a href="https://scholar.google.com/citations?hl=es&amp;user=TITpresAAAAJ" target="_blank" rel="noopener"><img class="zoom2" src="/revistacienciadigital2/public/site/images/diego90/google-scholar-png.png" width="113" height="32"></a> &nbsp; <a href="https://www.base-search.net/Search/Results?type=all&amp;lookfor=https%3A%2F%2Fcienciadigital.org%2Frevistacienciadigital2%2Findex.php%2FConcienciaDigital%2F&amp;ling=0&amp;oaboost=1&amp;name=&amp;thes=&amp;refid=dcreses&amp;newsearch=1" target="_blank" rel="noopener"><img class="zoom2" src="/revistacienciadigital2/public/site/images/diego90/base_logo_kl.png" width="90" height="35"></a></div> </div> </div> </div> <section id="what-we-do"> <div class="container-fluid2"> <h1>Why publish with us?</h1> <div class="row2 mt-5"> <div class="col"> <div class="card"> <div class="card-block block-1"> <h3>Open Access</h3> <p>Conciencia Digital is a strong supporter of open access (OA). All research articles published in Conciencia Digital are fully open access.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/infolegal" target="_blank" rel="noopener">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="col"> <div class="card"> <div class="card-block block-2"> <h3>Referee</h3> <p>Peer review process: Committed to serving the scientific community. Conciencia Digital uses a double-blind peer review process</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/about/submissions" target="_blank" rel="noopener">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="w-100">&nbsp;</div> <div class="col"> <div class="card"> <div class="card-block block-3"> <h3>Indexed</h3> <p>The journal is indexed and summarized in Latindex Catalog 2.0, Latinrev, Google Scholar. Periodical publications.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/indexa" target="_blank" rel="noopener">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> <div class="col"> <div class="card"> <div class="card-block block-4"> <h3>Without Payment</h3> <p>Conciencia Digital accepts original research articles and does not charge a publication fee.</p> <a class="read-more" title="Read more" href="https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/about/submissions" target="_blank" rel="noopener">Read more<em class="fa fa-angle-double-right ml-2"><!-- icon --></em></a></div> </div> </div> </div> </div> </section> </div> https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/3545 2025-10-17T20:25:25+00:00 Francisco Eduardo Toscano Guerrero francisco.toscano@espoch.edu.ec Liliana Alejandra Funes Samaniego alejandra.funes@espoch.edu.ec

<p><strong>Introduction: </strong>In this project it is pertinent to manage commercial productive activities of sustainability, customer loyalty, penetration in new markets and innovation by directing efforts and resources in the implementation of Multivariate Exploratory Factor Analysis of consumption patterns of necessities in MSMEs in the province of Chimborazo year 2024. <strong>Objectives: </strong>To examine the consumption patterns of necessities within the MSME sector in the province of Chimborazo, using a multivariate approach based on exploration factor analysis. <strong>Methodology: </strong>quantitative approach, based on the application of multivariate exploratory factor analysis as a central statistical technique to identify latent patterns in the consumption habits of necessities in the context of MSMEs in the province of Chimborazo. <strong>Results: </strong>Milk consumption does not generate significant differences in median salaries. The variations between age groups are minimal and not statistically significant, indicating that age alone does not significantly influence salary within this sample. <strong>Conclusions: </strong>the data are consistent, and homoscedasticity and homogeneity are met, but not normality. <strong>There is no evidence of an association between milk consumption, age, and income level. </strong><strong>General area of study:</strong> Business Administration. <strong>Specific area of study:</strong> Commercial productive activities of sustainability. <strong>Item type: </strong>Original.</p>

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