Introduction: The quality of urban public transport service is a fundamental pillar for the effective functioning of daily activities in mid-sized Ecuadorian cities, particularly given the existing deficiencies and challenges regarding infrastructure, accessibility, and user information. This research analyzes the implementation of "smart bus stops" as a strategy to improve urban public transport service quality, taking various factors into account. Methodology: The study employed a descriptive, field-based methodology involving a technical assessment of existing stops across the city's 17 urban routes. Variables considered included horizontal and vertical signage, lighting, shelters, accessibility, street furniture, information systems, and boarding/alighting conditions (Ministry of Transport and Public Works of Ecuador, 2013). Results: The results revealed that a large proportion of the stops suffer from poor infrastructure and a lack of user-oriented technological features. It was determined that implementing smart bus stops would significantly improve perceptions regarding the quality, safety, accessibility, and comfort of the urban public transport system. Additionally, the study proposes a smart bus stop prototype equipped with real-time information systems, lighting, wireless connectivity, solar panels, and universal accessibility features. Although the financial analysis highlighted economic constraints regarding immediate implementation, the project demonstrates high social viability due to its positive impact on urban mobility and the user experience. Conclusion: Finally, the study concludes that smart bus stops represent an innovative and functional alternative for strengthening public transport systems in mid-sized Ecuadorian cities. General field of study: Social Sciences. Specific field of study: Transport. Article type: Original research.