Introduction: In a social context, in which immediate actions are demanded from higher education that contribute to improving the living conditions of the population, but with an academy that barely responds to the needs of the population, intentionally isolating itself from reality, it is necessary make a substantial effort to evaluate the relationship between higher education and the demands of the labor market, trying to decipher in this way what has been the contribution of ESPOCH, as an institution of higher education, to productive development in an environment that, due to its sociopolitical situation, is highly conflictive. Objective: Determine the degree of participation in business by higher education graduates, to promote economic advancement, with the implementation of new ventures. Methodology: For this, research with a qualitative, descriptive, and correlational approach was proposed, an open survey was applied, via online, to which 89 graduates from seven faculties responded, the instrument was validated with Crombach's Alpha. Results: The data obtained was correlated using the Chi square statistic, based on several indicators, such as gender, the faculty of origin of the graduates, the time of graduation, the time of existence of the business, the affinity of the business with the career, the way in which the entrepreneurship was carried out, the support of the professional title and the generation of employment. Discussion: In general, it was possible to establish that there is no statistically significant correlation between aspects related to academic training and the labor market. Conclusion: It was also concluded that evaluation of graduates is conducted in compliance with a formalism and that a real commitment is required from the academy with its graduates to promote a productive development process in which real synergies are generated between the most emerging needs of the population and the educational scope of higher education.