Diagnosis of the status of the Promotional Communication of the Saratoga Hotel.
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Abstract
This research has the objective to diagnose the state of Promotional Communication in Saratoga Hotel, because of the importance for the hotel image. In the development we applied some techniques and methods to make the diagnosis of the communication in the hotel; analyzing the strengths and weakness of the facilities, as well as the opportunities and the threats that the environment brings to the hotel when talking about Promotional Communication. As results we achieved some important conclusions that distinguished the current situation of the hotel and they will be relevant in order to make new strategies in the future to improve its image and increase its sells.
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References
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