Introduction. Speaking is considered one of the most difficult skills to be developed in class when teaching a foreign language. Therefore, teachers need to look for alternatives to enhance learners’ oral production. In this regard, Communicative activities (CA) play a fundamental role in language teaching due to the fact they provide them with opportunities to use language as in real situations. Objective. The main goal of this research is to provide a general overview of Communicative activities to enhance oral production in the EFL classroom. Methodology. This article was based on the qualitative approach. A descriptive - documentary research was carried out through an extensive bibliographic literature review about the main principles of the Communicative Approach, communicative activities, types of CA, and speaking. Results. Results from the reviewed research investigations show that they are quite useful for teachers and learners since CA facilitate learners’ oral production employing the interaction among classmates and teachers. Conclusion. Besides, Communicative activities encourage learners to develop their language competencies due to the dynamic in which these activities are carried out in the EFL classroom.

Esta investigación constituye un estudio de las perspectivas del mercado chino en la etapa post Covid del sector turístico cubano y su objetivo fue construir los escenarios prospectivos posibles y probables para su comportamiento. Para ello se ejecutó un análisis respaldado en información primaria y se emplearon técnicas cualitativas y cuantitativas de recogida de información tales como reuniones virtuales y encuestas a especialistas y expertos. Como parte de la investigación se empleó una metodología compuesta por herramientas y técnicas las cuales son: tormenta de ideas, el análisis DAFO (Debilidades, Amenazas, Fortalezas y Oportunidades), el análisis estructural, el análisis morfológico y un análisis probabilístico. Las principales herramientas utilizadas se apoyaron en los softwares siguientes: MICMAC (Matriz de Impactos Cruzados Multiplicación Aplicada a una Clasificación), MORPHOL (Morfológico), Smic-Prob–Expert (Sistema de Matrices de Impactos Cruzados) y el MULTIPOL (MULTI-criterio y Política). Como resultado se obtuvo un análisis del comportamiento futuro del mercado chino y se determinó los escenarios prospectivos con más probabilidad de ocurrencia o referencia; mediante los cuales directivos del MINTUR tomarán decisiones con un mínimo de incertidumbre.

Cuba is currently immersed in the process of informatization of society, which includes the appropriation of the advantages and culture of technological advances and info communications. A crucial step in this direction could be the study and deep knowledge of blockchain technology. Blockchain technology is presented as a revolution that solves the problems of vulnerability that the Internet has been presenting, as well as a possibility of application against the problems of computer security undecipherable to third parties. This technology has begun to have an impact in various fields beyond IT. Despite this, existing studies on the subject are still insufficient, especially in Cuba. Therefore, it is necessary to investigate this disruptive technology and its applications in the tourism sector. In this research a systematization of the subject is conducted. At first, an approach to the phenomenon is made; establishing its history, main definitions, advantages, disadvantages and types of networks; given that the information on the evolution and characteristics of the blockchain is still little known and disseminated. In a second chapter, its applications in the tourism sector are analyzed and, finally, based on Cuba's economic situation, its use is evaluated. This research aims to be a first approach to the topic to disseminate the possible uses of blockchain in the Cuban tourism sector and to open new research on the subject.

In order to achieve a greater presence in the international market and attract a greater volume of foreign currency, Islazul Hotel Group, as part of the companies that manage tourist accommodation establishments in Cuba, is carrying out a process of diversification and improvement of its offer. This study aims to contribute to this process by developing the Service Conceptualization for the charming hotels product belonging to the Group in order to perfect the design of these facilities based on the attributes and benefits that customers expect to receive. To this end, a netnographic analysis was carried out as a whole to an analysis by hierarchical conglomerates to determine the benefits expected by the demand for this hotel product and based on these benefits as a whole to the characteristics of the clients, the attributes of the service that they must own these establishments. Finally, taking into account the new guidelines in hotel operations imposed by COVID-19, the idea of the product-service and the elements of its Conceptualization were conceived.

The purpose of the work was to determine the strategic actions necessary for the local tourism development of the San Juan de los Remedios municipality, Cuba; For which three research stages were developed: the foundation of the theoretical framework of tourism management in heritage cities, the characterization of the tourist activity in Remedios and its potentialities and finally the formulation of strategic actions in correspondence for the local tourism development from a comprehensive and sustainable perspective. The investigation showed that the territorial tourism product in question must apply survival strategies to face the threats of the environment and previously identified weaknesses through consultations with specialists and Action and Participation Workshops. Based on the main variables detected in a weighted list and their influence on local tourism development, it was determined to apply a differentiation strategy; proposing actions framed to identify the needs of the segment that demands this product and take advantage of the individualities that make the "City of Knockers and Lanterns" a unique cultural historical treasure within the Caribbean.