Propuesta de proyecto operativo de animación turística para el Club Temático de Jazz La Zorra y el Cuervo

Abstract

Tourist entertainment is one of the most significant matters inside the strategic view of any enterprise. The approaches of an entertainment & leisure business must based on the healthy recreation of clients, the cultural integration and the well-planned entertainment. Thereby, this entertainment plan would become a success key factor and a differentiation feature of competitors. Nowadays, the lack of entertainment plans or the existence of plans created by repetitive and unoriginal activities are clear issues in Cuban entertainment & leisure enterprises. For instance, La Zorra y el Cuervo is a theme club that has an artistic program only founded on daily performances of jazz groups well known for visitors. Thus, the main objective of this study is to design an Entertainment Operating Plan based on dynamic activities in relation to the jazz for La Zorra y el Cuervo Club”. For achieving the main goal, it was used theoretical methods like the abstraction and integration, the analysis-synthesis and the inductive-deductive; and empirical methods such as the scientific observation, the interview and the survey to principal clients that all allow to determine the key activities in order to design the entertainment plan for the Jazz Club, and the plan pre-feasibility.