Animación hotelera, una perspectiva de diferenciación de marcas. Bases conceptuales y metodológicas.

Abstract

 The present work comprises the results of the theatrical analysis implemented on the fundamental criteria that have been released up to this moment about the phenomenon of touristic animation and animation as a product in establishments of touristic lodging that are visible on the market under a brand, which  determined in reflexing about the redesigned of one of the brands that operates the Cuban hotelier group Cubanacán, Club Amigo, taking into consideration one of the problematics that are shown in the hotelier activities of the country , the no differentiation on the market of a great deal of the designed brands, even though when the corresponding concept had been previously established, that’s why when establishing the methodological and conceptual basis and the antecedents of the research is the general objective, using theoretical methods such as :the analysis and the syntax, induction and deduction, logical-historical, bibliographic and documental revision, that allowed to clarify the ways to give solution to the problem. Virtual education is a viable new form of education that comes to meet the needs, precariousness of face-to-face education and the misuse of educational technology.