Design of the optional "After the rixza museistica Matanzas"

Abstract

The city of Matanzas has a series of historical-cultural resources that can be used for the development of cultural tourism. This research was carried out from a detailed study of the Paradiso Agency as a Cultural Industry promoter of the Cuban cultural tourist product. It was found that this agency, due to the epidemiological situation at international and national level and to internal management problems, does not have an optimal commercialization. Therefore, the general objective of the research is to design the optional "Behind the museum wealth of Matanzas" to increase the marketing levels of the Paradiso Varadero Travel Agency by 30 %. In order to fulfill the general objective, the following specific objectives were proposed: to elaborate a methodology for the structuring of a project, taking as a reference the different stages studied in the life cycle of a tourism project and to design the project proposal based on the methodology elaborated. A qualitative research methodology was used. Different methods were used, such as the review of different bibliographic sources such as magazines and scientific articles, Diploma, Master's and Doctoral Theses and Internet searches. The theoretical methods used in the research were Analysis and Synthesis and Induction-Deduction, to establish the relationship between the parts and the whole, between the singular and the general. The techniques used were non-participant observation and document analysis. As a result of the research, a profitable project was obtained from the economic and feasible point of view.