Thematization of the services hotel residencial Gibara, bet on cultural tourism from the destination Holguín

Abstract

The 21st century imposes a great challenge for Latin America and the Caribbean: diversify its tourism offer by sustainably managing its cultural heritage. To this end, it is proposed that every city, region or country with cultural resources and tourist attractions must exploit them sustainably to offer a different product capable of satisfying the interests of the various markets. The thematization of hotel services is a modern strategy assumed by destinations that are looking for new ways of attracting their clients, which is carried out with the objective of transmitting to the client a different idea that complements their general perception of the service. Gibara is a fascinating coastal city located north of the province of Holguin that has great potential and plenty of historical and cultural attractions. Therefore, it is the interest of the Government and the Ministry of Tourism (MINTUR) management in the province, to promote the sustainable tourism development of the municipality for the period 2016-2030 by creating new offers related to the historical-cultural value of the city. Taking into account the above, the present investigation was developed with the aim of designing the thematization of the services of the Residencial Gibara Hotel, based on the seven wonders, recreating a transition from those of the ancient world to those of Gibara and taking advantage of the historical values - cultural facilities and the environment, in order to enhance cultural tourism at the destination and to contribute to the diversification and differentiation of the city's tourist offer.