The importance of the English language in the design of the inclusive tourist experience "Alfombras de Guano"

Abstract

Introduction: The design of the experience in Guano Pueblo Mágico aims to revitalize the cultural and textile heritage of the town, generating economic opportunities for the community, in addition to motivating the strengthening of the cultural identity of the local population. Objectives: the main problem faced by Guano is manifested in the limited presence of technically structured tourism products. Currently, there are only two tourist experiences based on intangible cultural heritage, which have not yet achieved a significant positioning in the market, because the promotion focuses on the presentation of attractions, without a clear focus on tourist products, which limits the interest of visitors. Methodology: the methodology used corresponds to an ethnographic, qualitative, and non-exploratory research process, which included the participation of the bearers of the traditional artisan technique of Guano Knotted Carpets who are still dedicated to the production of this type of carpets. Results: Key results of the project include the identification and documentation of intangible cultural heritage for adequate tourism interpretation, the creation of an inclusive and sustainable tourism product in English and Spanish, which incorporates practical and experiential activities focused on the transmission of knowledge and symbolic and historical value of the traditional artisanal technique used to make the Guano knotted carpets. Conclusions: the tourist experience provides the opportunity to involve people with disabilities, with the aim of generating a more active and significant participation, which in turn seeks to translate into greater satisfaction and loyalty towards the destination, as well as strengthening the use PCI and the promotion of one of the most recognized local craft techniques in the national territory. General study area: tourism and English. Specific area of ​​study: creative tourism and English. Type of study: case study, non-exploratory and qualitative.