Cashflow as a virtual learning object of the Financial Administration. Case: Instituto Luis A. Martínez de Ambato

Introduction. Financial education represents a fundamental axis in people's daily lives; the effective administration of economic resources leads to the creation of a more productive and developed society; It is for this reason that teachers in this area are called to intervene and apply new teaching-learning paradigms in such a way as to counteract the ineffective traditional methodologies. Objective. Demonstrate that the use of Virtual Learning Objects (OVAs) with scenarios similar to reality have a positive effect on students and facilitate the activities of teachers at the Luis A. Martínez Technological Institute. Methodology. A quantitative approach, with hypothesis testing; The information was collected in two instances, the first with the application of the financial diagnostic test, the multiple intelligences test to a sample of 106 students from the establishment, concluding with a semi-structured interview with each teacher of the specialty; subsequently, a programmatic OVA training program (CASHFLOW) is executed and ends with post-diagnostic tests. Results. Among the most significant was finding a difference of 40% between the initial diagnosis and the post-diagnosis; With the application of the financial test it was evidenced that in principle, both in knowledge, attitudes and behavior, 60% presented unfavorable results in the area; In the multiple intelligences test, the significance of the analyzed subjects was that they demonstrated three predominant types of intelligences: intrapersonal, interpersonal and rhythmic. After applying the programmatic, the results are significantly favorable and all the types of multiple intelligences analyzed present median values. Conclusion. It was concluded that the application of the virtual learning object (CASFLOW) contributes to improve the scores in the academic and personal performance of the student; It also encourages the teacher to rethink the teaching and assessment methods that they apply today.

Alexandra de los Ángeles Milla Estrada, Irma del Rocío Vázquez Andino

6-21

Alterations of the levels of the thyroid hormones and the metabolic syndrome

Introduction. More than 10% of the population suffers from alterations in Thyroid hormone levels without knowing who suffers from it, the diagnosis is made with low levels of thyroid hormones and elevated TSH, this pathology is more common in women. Both hypothyroidism and hyperthyroidism can lead to cardiovascular events, arrhythmias, and heart failure. Objective. Determine the impact of Thyroid Hormones on lipid components, triglycerides and HDL cholesterol levels, because they are part of the definition of Metabolic Syndrome. Methodology. A systematic bibliographic review, with information from meta-analysis-type articles, systematic reviews, and case-control studies. Results. When there are alterations in the function of the Thyroid Hormone, they can coexist with the Metabolic Syndrome, which is diagnosed when the person has three or more of the following features, or takes medications to control them, waist circumference greater than 89 centimeters in women and 102 centimeters in males; Elevated triglyceride levels greater than 150 mg / dl; High-density lipoprotein (HDL) cholesterol less than 50 mg / dl in women and 40 mg / dl in men; High blood pressure and high fasting glucose. Both are significantly associated with morbidity and mortality and therefore have a substantial impact on health care, worldwide. Conclusion. Subclinical Hypothyroidism is more frequent in women and the risk increases with age, therefore, greater attention must be paid to the risk of developing Metabolic Syndrome. Likewise, the Subclinical Hypothyroidism group was significantly associated with a higher risk of developing Metabolic Syndrome.

Sandy Fierro Vasco, Santiago Pacheco Toro , Juan Vega Vasco , Silvana Vega Vasco

22-33

Mining potential of two apiaries located in the Cevallos and Riobamba cantons, Inter-Andean Zone 3, Ecuador

One of the pillars to ensure beekeeping production is to have reliable information on the surrounding flora and the elements that it contributes to the apiary. With this, it is possible to plan management schemes that increase productivity. Faced with the need for data, a study of two apiaries was carried out to contribute to the development of beekeeping in the inter-Andean region Zone 3, in order to support their management. It was prioritized to identify the plant species of melliferous importance, and to estimate their abundance plus the duration of flowering. With the application of methods: documentary, and field, for the taxonomic recognition of honey plants, their quantity, plus the time that each bee species persists in the flowering phase, test, and the systematization of the collected data. For the area of ​​apiary A, 38 plant species belonging to 22 botanical families are reported, the most representative being: Asteraceae with 7 species, and Rosaceae with 5. On the other hand, in the area of ​​apiary B, 64 plant species were recorded, corresponding to 30 botanical families in which the Fabaceae family is distinguished with 15 species, and Asteraceae with 6. In abundance for the apiary the species Raphanus spp. dominates, in the stubble subarea with more than 10,000 individuals with flowers, followed by Prunus persica with 1000 to 10000 individuals with flowers forming part of the sub-area of ​​fruit crops and in the case of apiary B, Raphanus spp stands out with more than 10,000 individuals with flowers that predominate in the subarea of ​​crops, and with less than 1000 individuals in floridity for the rest of the specimens. Whose duration of flowering provides a partially continuous supply of floral resources between three to six months, an exception of the pasture area.

Miguel Ángel Guallpa Calva, Armando Esteban Espinoza Espinoza, Jorge Marcelo Caranqui Aldaz, Edmundo Danilo Guilcapi Pacheco

46-61

Neuroeconomics as a new paradigm for studying human behavior in economic decision-making

Introduction. Although the study of neuroeconomics is not recent, it has taken on great importance in recent years, knowing and understanding what happens in the brain of economic agents when deciding for one good or the other, is of great interest in disciplines such as economics, marketing, to name a few. Neuroeconomics as such originates from the combination of neurosciences and economics, with the aim of obtaining new approaches that facilitate the construction of more accurate models that allow understanding what happens in the brain of economic agents when making decisions and which It is their behavior when faced with certain stimuli. The objective of the research proposes a theoretical approach to the analysis of neuroeconomics as a new paradigm for studying human behavior in economic decision-making. Methodology. The research is non-experimental, cross-sectional in design with a qualitative approach and an exploratory-descriptive scope. The analytical-synthetic method was used to extract from bibliographic and documentary sources those contributions that were most significant for this research. Results. The theoretical elements about Rational Choice Theory, Game Theory, the rebirth of psychology within economics, and neuroeconomics as a new paradigm for studying human behavior are described. Conclusion. Neuroeconomics is a science that is consolidating itself as a new paradigm that, supported by neurosciences, allows us to understand the processes of the brain and mind and their influence on economic decision-making.

Jacqueline Carolina Sánchez Lunavictoria, Patricio Alejandro Sánchez Cuesta, Gina Patricia Cuadrado Sánchez, Eva Marisol Romero Vélez

62-72

Inferential analysis of the labor field of the professional of the School of Business Administration of the ESPOCH period 2018 - 2019: Realities and challenges

Optimizing the links between Higher Education Institutions and employers to promote labour insertion processes should be a priority within the aspects to be considered within the framework of Ecuadorian Higher Education and also anywhere in the world. In this regard, the research focused on analyzing the problems presented by professionals of the Faculty of Business Administration of the University of Chimborazo (ESPOCH), Ecuador, in relation to its insertion into the field of work. The methodology followed was of a non-experimental descriptive type, accompanied by theoretical methods and the survey as a data collection technique. A sample of 64 graduates from both sexes of auditing, marketing, finance, accounting and transportation management careers was randomly determined. The analysis of the results allowed through the application of descriptive and inferential statistics, to corroborate the level of employability achieved by the graduates under study, describing the behavior of variables such as: age, gender, hierarchical level, type of organization, economic activity, functions, among others. It also shows an analysis of the number of graduates from other Higher Education Institutions and the projection for the coming years in terms of the need for professionals. All this favored through inferential analysis to determine the realities and challenges for the next 5 years in terms of the field of work of the graduates of the Faculty.

Marco Antonio Gavilanes Sagñay, María del Carmen Moreno Albuja, Cesar Eduardo Daqui Aguagallo

86-102

Parameter estimation for digital images, using K-NN and Tesseract classifiers

Introduction: For this study, there is an estimation of parameters from a comparison between two algorithms for the recognition of numerical characters in images: K-NN and Tesseract, in order to determine the one with the highest degree of similarity. Methodology: The inductive and experimental method was used to acquire information and data such as: precision, recognition time, percentage of consumption of RAM and CPU memory. This research is of a quasi-experimental type due to the techniques chosen for the recognition of the digits applied to images and later to evaluate in K-NN and Tesseract electric energy meters captured in photography to obtain an automatic consumption reading. The research is of an applicative type since it was based on existing knowledge from previous research aimed at technological development to improve new processes. It can also be taken as experimental by the acquisition of data through laboratory tests where important elements can be appreciated and a simple view a capture of the phenomena of the case. Conclusion: Through tests to determine character recognition using the K-NN and Tesseract algorithms, the precision estimation results of 439.3% were obtained with the K-NN algorithm and 29.34% with Tesseract using a time average of 1.2 and 0.06 seconds in each algorithm.

Lando Stephen Ocaña Pañora, Janeth Ileana Arias Guadalupe, Cristian Geovanny Merino Sánchez, Víctor Hugo Medina Matute

103-115

Communicative language teaching in reading comprehension

Introduction. Comunicative Language teaching (CLT)  is generally believed to be used to teach language for communication and interaction purposes. Therefore, it seems to be more suitable in developing speaking skill. The possibility of applying CLT in the development of other skills such as reading comprehension has not been sufficiently explored. Research Aim. The purpose of this literature review is to examine communicative language teaching and its impact on reading comprehension presenting a case for the consideration at Unidad Educativa Liceo Policial Chimborazo. Methodology. Two electronic databases were searched with a limitation of forty years to reflect the most relevant information. Lists of relevant research were also examined. A total of 32 articles were selected for review. Two themes lead the literature review: ‘Communicative language teaching’, and ‘Reading comprehension’. Key Findings.  It was found that communicative language teaching gives the teacher the opportunity to design programs to explore other aspects of language like reading. Conclusions. Based on the literature reviewed and its preceding discussion, it is concluded that, even though, communicative language teaching has been criticized for focusing more on the communicative aspect of language learning, this method in Ecuador is likely to bolster most students' academic performance rates and improve the overall reading rate of the country.

Juan Elías Yucailla Tixi

116-125