Discovering opportunities to create value through entrepreneurship and innovation

Abstract

The creation of innovative ventures is one of the main factors in the economic growth of the region and the country, therefore, for these companies to live, there must be entrepreneurs with a business idea from which the companies will germinate.

For these reasons, the implementation of a theoretical-academic management model for the development of innovative entrepreneurship policies and programs at the Catholic University of Cuenca UCACUE, which is part of the author's doctoral thesis, has been considered necessary in this research work, which contributes to the training of new entrepreneurs in the different careers in correspondence with the economic-social demand of the territory of zone 6.

Obviously, the training and development of the entrepreneurial culture of young University students, with a critical sense, promoters of participation, creatives in innovators with skills in economic analysis of financial environments, in order to create some new activity with ideas, and / or business-generating lines of employment, taking into account the most pressing needs at the local, regional and national levels.

The purpose is to promote the articulation of UCACUE with the public, community and private sector to contribute to the social fabric of Region 6, generating transfer processes and business management with added value.

It should be noted that the projects proposed for the UCACUE authorities to carry out will allow ventures in region 6 to have an impact on the generation of wealth, employment and the revitalization of the economy, influencing the benefit of society.

The model includes incubation policies, and graduation of companies, evaluation of business ideas, the creation of a monitoring and evaluation committee, indicators and evaluation criteria, articulated to the current organic law on entrepreneurship and innovation, which aims to establish the regulatory framework that encourages and encourages entrepreneurship, innovation and technological development, promoting an entrepreneurial culture and implementing new corporate and financing modalities to strengthen the entrepreneurial ecosystem.