Socio-economic activities and strategic allies in tourism, city of Babahoyo - Los Ríos

Abstract

Introduction. The paralysis of the tourism sector due to the pandemic caused great economic losses in the country, families without sources of income, totally desolate tourist sectors, temporary and permanent closure of many businesses, all this generating great concerns in the tourist services sector. Socio-economic activity are actions of exchange and consumption, which compromise the productivity of a country in conjunction with its goods, services, products and recreational processes, from the field of tourism in general, strategic allies provide the tourism sector with the help that these They require to increase their income, and facilitate the process of attending to tourists, such as science, technology and innovation, necessary and indispensable tools in the desire to provide a full and pleasant quality service. Objective, analyze socio-economic activities to take advantage of the disposition of strategic allies in tourism. Methodology. Application of the types of research: descriptive, exploratory, explanatory and correlational, the descriptive method allowed detail and analyze the socioeconomic activities of the country and the strategic allies linked to this activity, specifying the current situation in its different levels and concepts of commercial positioning as a national tourist subject, the quantitative method led to the number of companies trying to invest in tourist activities in Ecuador. Results. The was asked 160 students with a series of five questions referring to the country's tourist socio-economic activities and its strategic allies. Conclusions. The main economic activity is gastronomy, the public sector that links economic productivity is the Mintur and the private sector presenting attractive investment plans by the Provincial Chamber of Tourism.