Tourist planning strategy and the participatory functions of stakeholders in the province of Los Ríos

Abstract

Introduction. In recent years, the tourism planning strategy of Stakeholders at the international level has begun to rotate from the administration, it has had a considerable shift in governance, one of the main characteristics, the agents involved in the sector are integrated into the processes, decision-making, management and evaluation of the results of the public administration, expanding its favorable participation and effectiveness in the sector. In Ecuador, the strategic planning of tourism and the functions of the Stakeholders are unified and organized in a line of commercial coexistence, with the use of participatory diagnostic technological tools, becoming a necessity for the optimal development of tourist destinations, these agents are considered important for the creation of new policies and procedures in the tourism field. The objective of this work is to identify tourism planning strategies to define the roles of Stakeholders in these activities. Methodology. The research followed a descriptive methodology, with the use of theoretical methods and documentary review, the deductive method was also used to identify the direct beneficiaries of this research, surveys were applied to 10 professionals in the tourism field of the Province of Los Ríos, who stated that they did not know the actors that have to do with the tourist activity identified in a strategic tourism plan. Results. Tourism in the Province of Los Ríos is a sector that has been positioning itself as a destination irregularly, since the tourist attractions, tourist plant do not provide the conditions to provide a service according to tourist requirements. Conclusions. The limited notion of administration in the public sector towards the locality has produced little emphasis on the development of this activity, limiting the population towards other horizons of local and national productivity.