One of the main factors that we have university students is the economic factor lack of resources that make it difficult to continue with higher education. Although there are many factors that hinder students; being the most important the socio-economic many of the times the same students have to generate their own resources to solve their careers; because parents do not have enough resources or do not have a stable job to pay for their children's studies and sometimes with a large family nucleus. It is by this factor that the university students can not develop to the one hundred percent and better obstan by abandoning their careers At present the education has become something indispensable to be able to develop so much intellectually, and as progress of the society to be a better person, if most of the young people will study would be very fundamental because it would help to reduce poverty in the families since they would have more opportunities to work and also contribute to society with their knowledge acquired during their university preparation. In little resource generated by the state for higher education is not enough to solve; many expenses generated by the university. The present work consists of analyzing and drawing conclusions from the most determining factors in order to be able to continue with higher studies.

Currently, in our country we see daily how are the cities, contaminated with solid waste, garbage, lifeless objects, as well as artificial factors such as acid rain and deforestation since this affects the contamination of flora and fauna in the canton.

Pollution in its definition makes the growth of many plant species impossible, because the presence of chemical substances in the soil alters the vital processes of plants. There is not a great variety of species, as in the non-urban sectors, where man has had a lesser degree of influence and pollution levels are lower.

 The consequence of industrial activities and transport, pollutes the atmosphere, is responsible for the destruction of large forests, affects the soil that is contaminated with acid substances that hinder or prevent the growth of new plant species, which promotes erosion ground.

 The contamination of flora and fauna has caused the destruction of biodiversity on the planet. Currently in Ecuador they include approximately 11% of the existing species in the world and 30% of the listed species in Latin America, which in their previous data was 13%. Table 1: Flora and fauna contaminated

 Currently the Ecuadorian territory collects 25,000 species of vascular plants. It has also identified 2725 species of orchids. 11% of the existing species in the world and 30% of the listed species in Latin America. The Andes comprise 1,050 species, while 850 were inventoried in the Amazon region and along the coast.

Migration is a social problem in any part of the world in the Ecuador in recent years migration has increased, being caused by lack of economic conditions the lack of work opportunities that have led to poverty and causing the parents of families go to the cities or other countries with the hope of seeking a better quality of life and thus be able to provide a better day for their family, but they have not realized the serious problems that the migration triggers such as the family disintegration, mistreatment , abandonment, emotional disorders, alcoholism, social problems such as delinquency, drug addiction, part of the people who are responsible for the welfare of their children these problems increase every day due to migration this is also due to the fact that in rural communities there are no sources of employment for this reason they choose to travel to the big cities two of the largest cities in Ecuador where have seen more migrant people are in Guayaquil and Quito are cities where most people from rural communities have concentrated looking for new employment opportunities to be able to give a better standard of living than they had in the communities but many times that emigration has brought consequences as the way of life in the cities are worse because they do not count on good basic services or they are simply discriminated against by the big landowners who exploit in this case the indigenous people of the Ecuadorian highlands

The present investigation assumes as objective: To evaluate the tourist potentialities of the protected natural landscape The Great Stone for the development of modalities of Rural Tourism. Their realization was aided of theoretical and technical methods of summary of information, like surveys and questionnaires with evaluation approaches. Scientific tools were used as the Differential Womb I and II to analyze the competition, the Womb of potentialities to evaluate the tourist potential and the Main DAFO for the strategic analysis of the current situation of the area. They were used you also program computational like the software of Decision 1.0 for the validation of experts and the SPSS in their version 15.0 for the prosecution of surveys. The applied methodology demonstrated that the studied area has high potentialities for the development of the Rural Tourism that this landscape is as leader in the modality of Tourism of Nature in the county. It was evidenced that the Landscape Natural Protected Great Stone has attractiveness and communities surrounding that could be included in the range of offers and to be marketed in a sustainable way as part of the Modality of Rural Tourism, what allowed to propose a group of strategies and actions with the purpose of enhance in a future the area, as possible product of Rural Tourism.

The endemic flora is one that only lives in a certain place, that is to say whose distribution radius is delimited to a place, region or continent, the endemic term can be confused with native, however, the difference is that a native plant can be born in diverse places of the world and an endemic one is born in a single place.

They are vegetal species that populate a territory or a geographic region, considered from the systematic point of view. The flora will be rich or poor depending on whether the geographical region considered has many plant species or a small number of them.

The set of flora is very variable amplitude, according to the point of view from which it is considered.

Ecuador has 10 percent of all plant species on the planet. Of this percentage, the largest amount grows in the Andes mountain range, in the northwestern zone, where it is estimated that there are approximately 10 thousand species. In the Amazon region there is also a high number of plant species, around 8,200, for example, only orchids 2,725 species have been identified. In Galapagos, however, there are about 600 native species and another 250 introduced by man, approximately. Of the twelve key biodiversity zones identified by the naturalist Norman Myers, three are found in continental Ecuador. Climate diversity has given rise to more than 25 thousand tree species.