Historical cultural route “El Abra” a tourist product focused on domestic tourism on the isla de la juventud

Abstract

Historic-cultural tourism has become an option that allows the interpretation, conservation, presentation and increasing importance of the assets that relate history and cultural heritage, hence the importance of designing tourism offers that guarantee the relationship between community, visitors and heritage in a sustainable environment. The present investigation was proposed as a general objective to design the historical - cultural Route "El Abra" that contributes to the consolidation of internal tourism (in popular slang it is known as the national market) in the Isle of Youth; making possible the use of natural and historical - cultural resources existing in the area, relying on the tourism development objectives of the country and the growing demand of this tourist modality. The selection of the place was based on the excellent conditions it has for the practice of sociocultural and natural tourism, distinguished by its high historical value - patrimonial and the existence of important natural resources. Based on the proposed objectives, several procedures for the design of tourism products were reviewed, selecting the procedure proposed by Perelló (2001). The process is aligned with the guidelines outlined by the Seventh Congress and the Guidelines for Economic and Social Policy of the Communist Party of Cuba, approved by the National Assembly of People's Power in July 2016.