Analysis of digital channels for the distribution of educational material that promotes the healthy consumption of agroecological products in ESPOCH students

Abstract

Introduction. Within the framework of the multidisciplinary project of linking "ESPOCH, Latin American University for Fair Trade", the Faculty of Informatics and Electronics of the Escuela Superior Politecnica de Chimborazo (ESPOCH), planned the development of educational material to educate polytechnic students about of fair trade and motivate them to learn about agroecological products using digital channels. Target. Development of AN EDUCATIONAL MATERIAL ABOUT THE HEALTHY CONSUMPTION OF PRODUCTS FROM THE MAQUITA FOUNDATION. Methodology. A three-phase educational material design process was proposed, starting in phase 1 of the selection of an adequate educational methodology for which a Systematic Literature Review (RSL) was applied, in phase 2 the educational material to be developed was determined and in phase 3 the plan for the dissemination of educational material was proposed. Results. As a result of the RSL, the appropriate methodology for teaching educational material is the Ignatian Pedagogical Paradigm, using multimedia, images and text, and videos to be viewed on cell phones when used by 100% of university students, through the social network with the most use in 90%, Facebook. To corroborate the results obtained in the RSL, a survey was applied to 11% of students enrolled in the ESPOCH in the academic period April - September 2021, which covers 14 questions about the use of social networks. Conclution. This study shows the design process for the development and dissemination of educational material for ESPOCH students based on the agroecological products of the Maquita Foundation, considering the educational methodology of the Ignatian Pedagogical Paradigm (IPP), for the dissemination of educational material in digital channels.