Profitability and electronic commerce in SMEs in Ecuador. Case of ventures in food and beverage companies

Abstract

Introduction:  Electronic commerce has become a fundamental tool that moves a large part of the world economy, being present in the management of all types of companies. Objective:  The objective of the research was to determine the effect of electronic commerce on the profitability of Pies in Ecuador. Methodology:  The deductive method was used with a quantitative approach and a descriptive research level. The questionnaire and documentary information of the financial statements of a population of 81 Pies located in the province of Tungurahua canton Ambato were applied as an instrument for collecting information. Results:  The results show that companies always use electronic commerce; companies obtained an increase in sales by using electronic commerce; Pies in the food and beverage sector increased their sales during the Covid-19 pandemic. Conclusion: It is concluded that electronic commerce affects the profitability of food and beverage companies of Pies in times of pandemic and that the probability of maintaining this situation is high.