Public Relationships focused on gender, in tourism sector: Deauville Hotel

Abstract

The tourist sector is one of the most dynamic and open sectors that embraces a variety of positions of works to promote the gender equality between men and women. The Public Relationships are a tool that plays a particularly important paper in the administration of the communication that approves an approach between the entity and their publics. The present investigation work has for objective, to design a plan of actions of Public Relationships with gender focus in the Deauville Hotel, in ways to influence in the personnel's knowledge and to improve the communication processes with view to promote the equality between men and women. For the achievement of this investigation, it was used methods and technical that facilitated the process of the most varied stages in the investigation. It was described theoretical contents related with the topic Public Relationships and gender and starting from it you could achieve the execution of the objective of this work.