Elements of the value chain that affect the development of tourism activities in Yasuní National Park

Abstract

In the current economic scenario, tourism emerges as one of the most dynamic activities of global capitalism. It is a fundamental economic activity for the generation of foreign exchange, investments, jobs and activation of productive chains.  The objective of the research focused on identifying the elements that make up the value chain and that affect tourism activity in Yasuní National Park. In the methodological process, exploratory and descriptive research was applied to the available information; the variables identified from the interviews conducted with the protected area's tourism stakeholders were processed through statistical analysis using the principal components technique, whose result expressed with 63.89% of variance explains the system with four components, which led to the structuring of a map that reflects the Yasuní National Park's value chain. Finally, it shows the interrelationships and linkages between service providers in the chain; the map is the core of any further analysis of information needs, interventions and strategic collaboration to achieve long-term objectives.