The delivery service, as a micro-business trend, in the face of the health emergency caused by COVID-19, in the city of Cuenca

Abstract

Introduction. During the COVID-19 pandemic, the need for mobile applications arose to find a way to bring their products to their customers without the need to expose themselves, this situation led to the birth of new ventures that last even when the pandemic is controlled, that is where companies that provide home delivery services are born. Target. Analyze the most consumed products through the delivery service generated in the face of the health emergency in 2020, in the city of Cuenca. Methodology. The design started from the positivist research paradigm, with a non-experimental and cross-sectional field design and documentary support, descriptive level, the sample used was of fifty micro-enterprises that offer the service in the city of Cuenca. Results. More frequently with respect to the size of the company, (62.00%) are micro-enterprises, for their part the services provided by delivery companies are (40.43%) food. On the other hand, the way in which you contact to request the service is through Android and Apple (IOS) mobile applications (54.00%). The market segment that they cover most frequently is users who have an urgent or convenience need to buy (53.13%). The (58.00%) of the surveyed companies generated revenues of $ 0 to $ 100,000. The Apps are represented by Rappi with 19.05% and Tipti with 18.25%. Within the quality standards (19.35%), more importance is given to biosafety standards due to the presence of COVID 19. Conclusion. The Delivery service differs from typical conventional purchase services because it integrates a value proposition for users who will be able to make their purchases in a practical, simple, and agile way. MSMEs play a relevant role in the economy, due to their potential to generate employability, due to their contribution with the payment of tributes and taxes to the state.