Corporate social responsibility and technology: survival factors of restaurant microenterprises

Abstract

Introduction. The issue of social responsibility in the world has gained great relevance, in addition to being guided by international organizations, this concept refers to the relationship that a company has with society, regardless of its size, or the activity it conducts. Objective. Analyze corporate social responsibility and technology as survival factors of restaurant micro-enterprises. Methodology. Documentary research, bibliographical type. Results. CSR is a voluntary commitment that organizations accept, towards the development of society and the conservation of the environment and its purpose is to deal with the relationship between the organization and society, it is conceptualized through four elements: the economic dimension, the legal dimension, the ethical dimension, and the dimension of philanthropic responsibilities. Conclusion. CSR grants several values to organizations, in addition to becoming a competitive advantage, which is aimed at motivating workers, making them identify with each of the projects aimed at social improvement, in addition to creating a pleasant organizational climate. Likewise, through the application of CSR, it is possible to increase productivity and its financial image, and the communication between the organization and the market flows perfectly. On the other hand, the role played by science, technology and innovation for the economic, social and cultural development of nations, through which the integration of the world is achieved, and which collaborate closely so that CSR can give better results, that benefit the organizations, but also fulfill their commitment to benefit all those involved in this process, from its human talent to the clients and society where it operates.