Optimization of logistics processes, its improvement and customer satisfaction

Abstract

Introduction. Today organizations face constant changes, which in many cases are often detrimental, affecting their profitability, logistics is a term that dates back to ancient times, and that was initially used in the military field. However, over the years this concept has been adapted to the administrative processes of companies, and today it represents a key factor in achieving increased sales, since, through it, organizations focus on achieve the satisfaction of its customers and for this it is necessary that each of the key departments that make up the organization are oriented towards that objective and to be able to achieve financial profitability. Objective Analyze the optimization of logistics processes, as well as their improvement for customer satisfaction. Methodology. The methodology applied in this research is bibliographical design with documentary-type characteristics. Results. Therefore, it is important to ensure logistics processes in terms of purchases, customer service, inventories, storage, transportation and distribution of raw materials and products to be marketed. Conclusion. Logistics is applied through processes, which are implemented in key departments such as: purchases, warehouse and inventories, transportation and customer services, areas that are considered pillars of any organization, since it is these departments that are involved directly with the production and distribution of the products, which represent the main source of income and that the good logistics that are handled, will allow satisfying the needs of the clients.