Evaluation and sustainable tourism, Llangahua case study

Abstract

Introduction. This research is focused on the Llangahua tourism center, which is considered from a community management to develop its activities in the paramo area that is collectively conserved and that since the beginning of 2021 has an influx of visitors. Objective. Structure a sustainable management model based on the evaluation of the Llangahua tourism center. Methodology. It is inductive, of a basic type, under a qualitative approach, it comprises a descriptive design of practical action research, supported by a bibliographic-documentary study that is the basis for a longitudinal study, developed with a three-stage approach: a situational diagnosis; proposal of a management model; and, evaluation after the intervention, establishing an analysis between before (evaluation 1) and after the intervention (evaluation 2), using cross tables and hermeneutical triangulation. Results. The work shows that the evaluation of the administration gives rise to the sustainable management model of the Llangahua tourism center, where the philosophy, structural organic, strategies, programs and tactical actions that include sixty-four instruments have been raised. Conclusion. The evaluation strengthens the review of the achievements of the tourism center administration and allows decision-making for the improvement and sustainability of the Llangahua tourism center.