Analysis of smart tourism in the city of Guayaquil.

Abstract

Introduction. Smart Tourism is a tourism modality focused on the use of technological infrastructure, which allows places or destinations through improved experiences related to sustainability, giving way to the generation of Smart Tourist Destinations (DTI), mainly in cities where tourist activity It is highly developed and has access to the implementation of ICTs. The City of Guayaquil, considered one of the preferred tourist places, has implemented several technological resources, it is still not enough to be considered as a DTI. Objetive. Describe the resources and technological assets that the city of Guayaquil has and the importance for the city of becoming a DTI. Methodology. The research design was quantitative and qualitative, documentary, descriptive and applied. The research population was 100 tourists who visit the city of Guayaquil, to whom a structured survey was applied that allows evidence of tourist activity. Results. Guayaquil has few resources and technological assets destined for smart tourism, therefore it cannot be considered as a Smart Tourist Destination, however, it is necessary to consider the components of innovation, technology, sustainability and accessibility; aspects that would be a great advance for the tourist, economic and social development of the city. Conclusion. It is necessary to implement new technological resources that enhance smart tourism in Guayaquil, in order to be considered a DTI that significantly contributes to the sustainability of the city.