Newspaper transition in Ecuador from 1906 to 2016, daily case study El Comercio

Abstract

Introduction: El Comercio is an Ecuadorian newspaper that is 115 years old in the market. It is an independent newspaper that has evolved together with printing, technology, communication and the market. The Commercial Group in 2006 published a book in which it collects the first page of its publications for 100 years. Objective: The objective of this research is to determine the evolution of the newspaper El Comercio by applying the fundamentals of diagraming and composition to identify the handling and accommodation of text and image on the cover of its publications in these 110 years of history. Methodology: The qualitative methodology based on an observation sheet has been used, 14 publications are analysed, considering: the date of publication, the format ( descriptive graph applying a grid), the fundamentals: typography, colour and composition; the grid elements and a conclusion of the analysis carried out. Results: As a result, it is evident that each publication has its quality as the type of grid, the use of the typography, the color, the organization and distribution of the information that adapts to the necessity of the time when it was published. Conclution: It can be concluded that since the first publication has worked on an organized and functional composition, the fundamentals of design are used in one of them, the use of typography, color and composition transcends to organize and hierarchize each compositional element used, it is evident t he evolution until 2016 that reaches a functional publication for both a printed medium and a digital medium.