Plan de comunicación para la fábrica Costurìn de la cuidad Cuenca-Ecuador

Abstract

The Costurin Textile Company is located in the city of Cuenca-Ecuador, considered a textile factory of great importance due to its level of production to offer its textile products within the commercial market from 2014 to the present date; The problem of the present investigation lies in the demotivation of the employees, high turnover of the employees, slow production, reduced kindness to communicate, diminished confidence to communicate their concerns, loss of confidence to share confident information and the misunderstandings that usually arise from the wrong communication, it allows that there is no adequate communication. The objective of this study is to design a communication plan for the organizational climate, which supports the ability to motivate employees to carry out their production activities in the best way, establish a suitable climate for the factory obtaining better production results and giving job stability to staff. The methodology of the study is of a descriptive type with a quantitative approach, which will use the deductive method, surveys directed to the personnel are applied, and who provided the necessary information for the fulfillment of the previously stated objective. The results provide that increasing communication within the organizational climate will bring us benefits such as: motivated and organized personnel to better perform their activity, facilitates communication with their environment, obtaining the required production results.