Keys for digital transformation of pymes
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Abstract
The digital transformation of an pyme today is one of the processes that arouses most interest in most business sectors. According to a market research study for BBVA, published in 2017, 60% of Spanish companies consider digitalization essential to obtain greater benefits and more success in their businesses.
However, the term digital transformation is often confused and entrepreneurs believe that it implies little more than using Social Networks or having a web page. What is clear is that you have to adapt to the new form of consumption and get where our customer is. If we are not at the same level, it will be difficult to stand out and make a place among the competition, more and more it is more prepared and constantly updated.
The first thing you should know is what exactly the digital transformation is, that is, when we talk about a process that involves not only the managers of the organization but each of the departments and employees, which you should get involved to the fullest. In general terms, it consists of taking advantage of new technologies to increase the efficiency and productivity of our business and find new opportunities aimed at business success.
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