Benchmarking in the marketers of Guayaquil. What would this technique be like?

Abstract

Introduction. Globalization continues to be the phenomenon that most affects organizations, and for which they seek to optimize all their processes with a view to achieving profitability, therefore they must face the competitiveness of the markets and develop competitive advantages that allow them to achieve their objectives. and goals. Objective. Analyze the Benchmarking technique in the marketers of Guayaquil. Methodology. Based on bibliographic design, through bibliographic research. Results. The constant changes in the global economy, as well as the pinnacle of technology, force companies to look for alternatives that allow them to continue operating optimally and efficiently, for which they must adopt the implementation of administrative tools that contribute to the achievement of their goals and its good internal functioning. Conclution. There are various tools, which can be used to improve various processes, however, in this document we will talk about Benchmarking, which is a tool that is based on comparing the processes and/or activities of a company with others that have a high degree of profitability and acceptance among consumers. It is not about copying but about selecting everything that can work in our company in a way, which is why it is worth adopting the techniques and adapting them to internal processes.