Uses and benefits of mobile applications in business in the city of Riobamba

Abstract

The technological changes that have taken place worldwide in various areas in recent decades are evident, and the business world is no exception. Access to new information and communication technologies has allowed a dynamic interaction between the company-client relationships. It is especially in the field of versatility concerning the exponential increase in the use of mobile smart devices, tablets, cell phones facilitating the use of mobile applications, these have now become highly supportive tools for performing routine processes and tasks. In this document, the best benefits of the use of the most common mobile applications used in public and private companies in the city of Riobamba were determined, both for companies and for customers or users. An exploratory methodology was used with a probabilistic sample through a simple random sampling. The main global trends are evidenced in the results obtained through the surveys. It should be noted that there are wide use and preference in the use of applications in non-business versions. However, these tools foster customer loyalty and a sense of belonging on the part of company staff, while facilitating internal communication in organizations.