Business architecture for the creation of the Swimmers company

Abstract

Introduction. Currently, the great progress of information and communication technologies, the importance of entrepreneurship in the global economy and the search for new attractive, inclusive, and innovative solutions to the needs demanded by society, represent a highly motivating scenario for the creation of a technology-based company. Objective. The objective of this work is to make a proposal of Enterprise Architecture for the creation of the Swimmers Company that currently does not exist. To propose a structure, characteristics, and organizational design for the future Swimmers company to define how we want the company to operate (TO-BE). Formulate an Enterprise Architecture model for the case study, based on the TOGAF framework methodology and its ADM methodology, which allows the maturation of the business idea. Methodology. This work applies two methodologies widely used in the field of governance and management of information technologies, which are the Business Motivation Model and the Enterprise Architecture, that will allow maturing the business idea, through the reflection of the strategic objectives of the company and through the alignment of these business objectives with the objectives of its future IT department. Results. A proposal of Enterprise Architecture was made for the creation of the Swimmers company, using the TOGAF ADM, where we worked on the four architectures: business, applications, data and technologies, defining an organizational and functional structure with optimized business processes and the alignment of ICT strategies with business objectives, with this development it can be said that the capacity to generate value and improve the performance and communication of the future company that will finally have a competitive advantage is increased. Conclusion. It is concluded that Enterprise Architecture is not only a tool for change management in established organizations, but also a valuable support tool for entrepreneurs during the process of maturity of the business idea, which facilitates its subsequent landing and transfer to business reality. The use of Enterprise Architecture during this initial process of entrepreneurship is key to control the risks associated with decision making by the entrepreneur in this initial phase.