Moncayo Sánchez YP, Salazar Tenelanda MV, Carrillo Parra ER. The strategic marketing plan as a positioning mechanism. case management of linking ESPOCH . CCD [Internet]. 2020Jul.8 [cited 2026Jul.19];3(3):93-114. Available from: https://doi.org/10.33262/concienciadigital.v3i3.1295