Pesántez VicuñaS. F., A. S. Verdugo Alvarado, M. S. Escandón Morales, and S. V. Iñiguez Quizhpi. “Consumption Patterns, Retail Mix, and Consumer Behavior in Neighborhood Shopping Centers: Empirical Evidence from Cuenca, Ecuador”. ConcienciaDigital, Vol. 9, no. 4, Nov. 2026, pp. 191-15, doi:10.33262/concienciadigital.v9i4.3813.