Calle Monroy, T. C., Pesántez Vicuña, S. F., Izquierdo Galarza, C. M., & Pazmiño Garzón, D. L. (2026). Bayesian nonparametric models in market segmentation: a systematic review and research agenda. ConcienciaDigital, 9(3), 28-59. https://doi.org/10.33262/concienciadigital.v9i3.3704