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Cálculo matemático de mé= tricas del Balanced Scorecard C.M.I.

Mathematical calculation of the Balanced Scorecard C.M.I.

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¹=	Susan Macarena Quirola Zambrano	https://orcid= .org/0000-0003-3158-9105
	Universidad Técnica de Ambato (UTA), Facultad de Contabilidad y Auditoría, Ambato, Ecuador. sq= uirola0565@uta.edu.ec
²	Francisco Eduardo Toscano Guerrero	https://orcid= .org/0000-0002-3951-7774
	Escuela Superior Politécnica de Chimborazo (ESPOCH). Carrera de Finanzas. Riobamba, Ecuador. francisco.tosca= no@espoch.edu.ec
³	Guido Javier Maz= ón Fierro = https://orcid.org/0000-0001-8745-2373 Escuela Superior Politécnica de Chimborazo (ESPOCH). Carrera de Finanzas. Riobamba, Ecuador. guido.mazon@espoch.ed= u.ec
⁴	Pablo Ric= ardo Calderón Limaico = https://orcid.org/0009-0002-0304-9339 Investigador Independiente calderonprl1601@yahoo.= es

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	Artículo de Investigación Científica y Tecnológica Enviado: 10/03/2023 Revisado: 18/04/2023 Aceptado: 16/05/2023 Publicado:22/06/2023 DOI: https://d= oi.org/10.33262/concienciadigital.v6i2.1.2578
=
<= o:p> C= ítese:	<= o:p>	Quirola Zambrano, S. M., Toscano Guerrero, F. E., Mazón Fierro, G. J., & Cald= erón Limaico, P. R. (2023). Cálculo matemático de métricas del Balanced Scorec= ard C.M.I. ConcienciaDigital, 6(2.1), 77-99. https://d= oi.org/10.33262/concienciadigital.v6i2.1.2578
		CONCIENCIA DIGITAL, es una revista multidisciplinar, trimestral, que se publicará en soporte electrón= ico tiene como misión contribuir a la formación de profesionales competentes con visión humanística y crítica que sean capac= es de exponer sus resultados investigativos y científicos en la misma medida= que se promueva mediante su intervención cambios positivos en la sociedad.&nb= sp;https://concienciadigital.org <= /span> La revista es editada por la Editorial Cie= ncia Digital (Editorial de prestigio registrada en la Cámara Ecuatoriana de Li= bro con No de Afiliación 663) www.celibro.org.ec <= /u>
		Esta revista está protegida bajo una licencia Creative Commons Attribution Non Commercial No Derivatives 4.0 International. Copia de la licencia: http://creativecommons.org/licenses/by-nc-nd/4.0/
Palabras claves: empresa, estadística, proceso, estrategias, desempeńo, indicadores.	=	Resumen = Introducción: PROVELEC es una empresa Ambateńa que nace con la finalid= ad de proveer productos relacionados a= l campo eléctrico utilizados en el área doméstica y comercial, en los inic= ios de su actividad económica tuv= o una gran acogida debido a los pocos competidores que existían en el mercado. Y necesita un análisis me= diante la metodología del Cuadro de Mando Integral para mejorar sus procesos administrativos, productivos y financieros. Metodología: en el diseńo del presente trabajo de investigación se puede evidenciar el análisis cuantitativo del cálculo de métricas en base al modelo matemático del = Balanced Scorecard. El tipo de investiga= ción en de campo, obteniéndose la información primaria de la misma empresa. Aplicando un tipo de investigación exploratorio, el mismo que determinará= los parámetros de medición de esta. Resultados: las métricas o mejor conocido como indicadores= son parámetros útiles dentro del CMI para medir el desempeńo de actividades propuestas, las cuales evidenciarán la problemática a todo nivel dentro d= e la empresa y de esta manera llegar a identificar los problemas potenciales y buscar soluciones para la optimización de los procesos, así como también = el ambiente de esta. Conclusiones: el diagnóstico arroja como resultado que la situación actual de la empresa requiere el uso de herramient= as administrativas que permitan alcanzar la visión y objetivos propuestos= , por lo tanto, los aspectos económico-financieros y administrativo estarán integrados a la estrategia general. =
Keywo= rds: company, statist= ics, process, strategies, performance, indicators.		Abstract<= /b> Introductio= n. PROVELEC is an Ambateńa company that was born with the purpose of providing products related to the electric field used in the domestic and commercial area, at the beginning of its economic activity it had a great reception due to the few competitors that existed in the market. And it n= eeds an analysis through the methodology of the Balanced Scorecard to improve = its administrative, productive, and financial processes. Methodology= : in the design of the present research work, the quantitative analy= sis of the calculation of metrics based on the mathematical model of the B= alanced Scorecard can be evidenced. The= type of field research, obtaining the primary information from the same compan= y. Applying a type of exploratory research, the same that will determine the measurement parameters of this. Results: the metrics or better known as indicators are useful parameters within the CM= I to measure the performance of proposed activities, which will show the probl= ems at all levels within the company and thus identify potential problems and seek solutions for the optimization of processes, as well as the environm= ent of this. Conclusions: the diagnosis shows that the current situatio= n of the company requires the use of administrative tools to achieve the vision and objectives proposed, therefore, the economic-financial and administra= tive aspects will be integrated into the general strategy.

Introducción

En 1996, el CMI experimentó una evolución significativa cuando Kaplan y Norton establecieron una conexión e= ntre la estrategia y los indicadores, tanto cuantitativos como cualitativos. pes= ar de que la información contable era útil para la gestión empresarial, no reflejaba los posibles escenarios futuros. El CMI se convirtió rápidamente = en una herramienta popular en el mundo empresarial debido a los resultados positiv= os que demostraron su utilidad. El CMI no solo se utiliza para comunicar la estrategia y los objetivos, sino que también permite su gestión. Los indicadores se adaptan a las necesidades de la empresa y guían a los direct= ivos en la retroalimentación, la corrección de procesos y, especialmente, en la = toma de decisiones (Quirola, 2021).

Como menciona Lazo et al. (2019), la importancia del manejo de herramientas de control interno recae en el desarrollo de estrategias que permitan a la empresa destacarse en el sector= en el que incurre, es por esto por lo que, la restructuración inicia en el correcto planteamiento de los objetivos, puesto que son la guía a largo pla= zo.

El BSC ha pasado por modificaciones que se adaptaron a las necesidades de las empresas y a su vez, de la industria mun= dial (Álvarez, 2017). En la primera generación, se caracteriza por la combinació= n de indicadores financieros y no financieros, sin embargo, carecen de una estra= tegia para cumplir con los objetivos planteados; por otro lado, la segunda genera= ción implementa los mapas estratégicos, que amplían el panorama junto con los objetivos y perspectivas. La tercera generación integra el concepto de cali= dad en todas sus etapas, además, destaca por su velocidad y alineación total.

Existen varios autores que definen lo que= es el Balanced Scorecard o también conocido como Cuadro de Mando Integral (CMI), a continuación se detallan:

Kaplan & Norton (2009), son los pione= ros en construir el CMI mencionan que es una herramienta icónica dada su utilidad = en cuanto a la movilización del personal para dar cumplimiento a la misión, to= do esto mediante la administración de energías, habilidades y conocimientos de cada área que en conjunto llevará a la organización para el logro de metas = al largo plazo.

Martínez & Milla (2005), enfatizan el= uso del CMI a nivel general que a la vez que describe la estrategia, permite ll= evar a cabo una comunicación clara a los involucrados, sostiene que “no se puede aplicar una estrategia que no se puede describir” (p. 197).

A medida que la herramienta evoluciona, s= urgen autores como Thompson et al. (2015), que conciben al CMI o Balanced Scor= ecard como un instrumento altamente utilizado para el logro de los objetivos a tr= avés de vincular indicadores financieros de la mano con los objetivos estratégic= os, sin embargo, dependen del giro de negocio.

Por otro lado, se cataloga al CMI como un= medio de uso netamente administrativo que asegura la sintonía entre objetivos estratégicos con actividades operacionales (Koontz et al., 2008).

El CMI es un proceso ordenado que analiza= la manera en que se implementa la estrategia, así como para el control de los resultados a obtener, es decir, la visión de la empresa está alineado con la estrategia y a su vez son palpables mediante objetivos e indicadores (Guerr= as & Navas, 2015).

El primer paso para la construcción del C= MI se centra en la descripción de la estrategia, posteriormente, se debe alinear = con los objetivos para su medición con los indicadores, debido a que son los encargados de reflejar el desempeńo de las actividades y verificar si brind= an resultados o no (Arellano, 2018).

El CMI busca “establecer una visión transformadora de la realidad existente en las organizaciones producto de l= os vertiginosos cambios que afectan sus estrategias y planes” (Troconis & González, 2018, p. 37).

Los autores expuestos coinciden en que el= CMI es una herramienta beneficiosa para las empresas puesto que las estrategias= a emplear se basan en el modelo de negocio que presentan, ademán, las operaci= ones que realiza la empresa en la actualidad predisponen a sus acciones futuras.= Las dimensiones en las que trabaja son en el pasado mediante el análisis de indicadores financieros, en cuanto al presente ocupa las secciones de clien= tes y procesos internos, y por último el futuro de la compańía analiza el aprendizaje y crecimiento del personal (Villalba-Miranda et al., 2017). El impacto del BSC, surge en que es una herramienta completa que mide el desem= peńo de las actividades propuestas y su efectividad, por lo tanto, facilita la conectividad entre la misión, visión y objetivos; para determinar el desemp= eńo, el CMI se apoya de indicadores (Andrade, 2012).

Metodología

Para obtener información real y verídica = de la situación actual de la empresa, se aplicará una entrevista al Ing. César Viera, Gerente General de PROVELEC S.A. mediante un cuestionario previamente aprobado. Por otro lado, la aplicación de matrices como el FODA y PESTEL servirá para realizar un análisis externo e interno del entorno empresarial. Dicha información será complementada con información de estados financieros pertenecientes al periodo 1 de enero has= ta el 31 de diciembre del 2018.

Posteriormente, una vez reunida toda la información requ= erida, se procederá a construir el CMI que incluirá las cuatro perspectivas (financiero, procesos internos,= clientes, conocimiento y aprendizaje) junto con la construcción de indicadores y establecimiento de parámetros, serán la base para el analizar la situación económica – financiera de la entidad,= del mismo modo el cumplimiento de metas planteadas. Es importante = que dentro del estudio del caso será imprescindible la colaboración de los operativos de la entidad.

Parámetros

El mejor aliado para verificar el cumplim= iento de las actividades son los parámetros, es un referente para valorar la situación según sus requerimientos (Agencia Cubana de Noticias, 2017), es d= ecir define límites como base para realizar la comparación del desempeńo de actividades.

Depende el escenario en el que se desenvu= elva el indicador para que el parámetro arroje resultados sobre las desviaciones= , y de este modo mantener, mejorar o corregir la actividad.

PROVELEC es una empresa ambateńa, su prin= cipal actividad comercial es la venta de equipamiento y materiales para servicios eléctricos. Cuenta con 42 ańos dentro del mercado.

Figura 1

Organigrama empresa PROVELEC Cía. Ltda.<= o:p>

JUNTA DE

     SOCIOS

GERENCIA GENERAL

&nb= sp;

    DEPARTAMENTO

          DE VENTAS

&nb= sp;

    DEPARTAMENTO



   ADMINISTRATIVO

&nb= sp;

    DEPARTAMENTO



   DE PRODUCCIÓN

&nb= sp;

    DEPARTAMENTO



DE CONTABILIDAD

&nb= sp;

    DEPARTAMENTO

          DE VENTAS

<= /p>

<= /o:p>

Fuente:= Adapta= do de Kaplan & Norton (2009)

La empresa PROVELEC ofrece una variedad de productos de alta calidad a nivel mundial, incluyendo tableros de medidores, lámparas fluorescentes y materiales para su instalación. Trabajan con marcas reconocidas como Veto, Italight, Silvana, Osram, Square Andina, Cablec, Incable, Schneider, General Electric y Tubería PVC Plastigama. Entre sus más importantes se encuentran la Empresa Eléctrica, el Consejo Provincial de Tungurahua y el Municipio de Ambato.

A pesar de su éxito, PROVELEC carece de u= na planificación estratégica y ha dependido en gran medida de la experiencia empírica de su administración. Para destacarse en el mercado, es importante= que la empresa desarrolle estrategias definidas y lleve un control riguroso de = sus actividades (Gamble & Strickland, 2005). Además, es crucial que integre= n su área contable a la empresa, ya que actualmente se maneja de forma externa.<= o:p>

Desarrollo de la estrategia

Las matrices FODA y PESTEL servirán como = apoyo para el diagnóstico interno como externo. A continuación, se presenta la ma= triz PESTEL para el estudio del ambiente externo en el que la empresa desarrolla= sus actividades.

Tabla 1

Matriz Pastel de la Empresa Provelec

Factor	Diagnóstico Externo	O	A	Grado	Impacto
Alto	Medio	Bajo	Alto	Medio	Bajo
Políticos	Sistema de gobierno	Inestabilidad en el cargo de= vicepresidente		x		x			x
Partidocracia y= grupos de poder	Tendencias políticas= al socialismo		x		x		x
Ético	Nuevos casos de corrupción		x		x			x
Económicos	Macroeconomía	Ciclos económicos	Recesión= económica		x	x			x
Indicadores macroeconómicos	Empleo inadecuado en aumento		x		x			x
Políticas económicas	Dolarización se = mantiene	x		x			x
Microeconomía	Oferta	Crecimiento competencia		x	x			x
Demanda	Clientes industriales en auge	x		x			x
Sociales	Demografía	Población nacional en crecimiento	x			x			x
Calidad de vida	Falta de inversión extranjera		x	x			x
Educación	Limitado= acceso		x	x			x
Creencias	Catolicismo generalmente	x				x			x
Género	Desigualdad de género		x	x				x
Tecnológico	Uso = de Tics	Redes sociales = como medio de comunicación masiva	x			x		x
Ecológicos	Cuidado<= span style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;letter-spacing:-.4pt; mso-ansi-language:ES-EC;mso-bidi-font-weight:bold'> del Medio <= /span>ambiente	Tratamiento adecuado a desperdicios	x		x				x
Legales	Marco Legal	Cumplimiento de= leyes vigentes	x		x				x

= ;

Fuente:= Quirola (2021)

:Dentro = de la matriz se puede observar que, aunque la moneda utilizada a nivel país se mantiene (USD), la competencia está creciendo y ofreciendo productos muy similares a los de la organización. Aar de esto, la industria presenta una tendencia al alza, lo que significa que hay una demanda creciente de materi= al eléctrico para adecuar las instalaciones. Además, las redes sociales son vistas como = una plataforma adecuada para llegar a clientes de forma masiva. Sin embargo, existen amenazas que deben ser consideradas, como el ambiente político inestable a nivel país debido a la situación del vicepresidente y la tenden= cia política socialista.

Los cic= los económicos indican que el país está atravesando una recesión debido a la cuarentena por la pandemia vivida este ańo. La falta de inversión extranjer= a y el acceso limitado a la educación también son factores que afectan el desarrollo económico, ya que no todos tienen los recursos para continuar sus estudios en línea. Para el estudio más específico del ambiente, se usa la matriz FODA, expuesta a continuación:

Tabla 2

Matriz FODA Empresa Provelec=

Fortalezas<= /span>	Debilidades=
Presencia y prestigio en el mercado	Administración netamen= te empírica
Instalaciones adecuadas y amplias, ubicación céntrica	Departamento de contabilidad es externo
Productos de calidad	Desconocimiento de directivos planificación estratégica
Excelentes relaciones<= span style=3D'letter-spacing:-.15pt'> con clientes	Personal poco capacitado en temas técnicos de electricidad
Oportunidades	Amenazas
Dolarización se mantiene	Inestabilidad en el cargo de vicepresidente de la República
Clientes industriales en auge	Recesión económica=
Redes sociales como medio de comunicación masiva	Falta de inversión extranjera
Tratamiento adecuado a desperdicios	Limitado acceso a la educación

Fuente:= Quirola (2021)

Una vez analizadas las matrices, se aprecia que la empresa tiene potencial para explotar su ventaja competitiva dentro del mercado de comercialización de material eléctrico, por lo tanto, los objetivos planteados están direcciona= dos a consolidar la posición dentro de PROVELEC.

Tabla 3

Cruce de matrices FODA Empresa Provelec=

Evaluación Interna Evaluación Externa	Fortalezas	Debilidades
1	Presencia y prestigio en el mercado	1	Administración netamente empírica
2	Instalaciones adecuadas y amplias, ubicación céntrica	2	Departamento de contabilidad es externo
3<= /span>	Productos de calidad	3	Desconocimiento de directivos<= span style=3D'letter-spacing:.75pt'> planificación estratégica
4<= /span>	Excelentes relaciones con clientes=	4	Personal poco capacitado e= n temas técnicos de electricidad
Oportunidades	Estrategias F.O.	Estrategias D.O.
1<= /span>	Dolarización se mantiene	1<= /span>	Construcción y aplicación de indicadores financieros	1	Construcción y aplicación de indicadores financieros
2<= /span>	Clientes industriales en auge

Tabla 3

Cruce de matrices FODA Empresa Provelec (continuac= ión)

Oportunidades	Estrategias F.O.	Estrategias D.O.
3	Redes sociales como medio de comunicación masiva	2<= /span>	Mejora en la atención al cliente	2	Análisis procesos internos
4	Tratamiento adecuado a desperdicios
Amenazas	Estrategias F.A.	Estrategias D.A.
1	Inestabilidad en el cargo de vicepresidente de la República	1	Capacitación para el personal	1	Análisis procesos internos
2<= /span>	Recesión económica
3<= /span>	Falta de inversión extranjera	2<= /span>	Mejora en la atención al cliente	2	Capacitación para el personal

Fuente: Quirola (2021)

Construcción de C.M.I. =

A continuación, se muestra el mapa estrat= égico del CMI, se observan las perspectivas que están acorde al direccionamiento = y a los objetivos. a

Fi= gura 22 | 14<= /span>

Mapa Estratégico CMI

Cuadro de Mando Integral BSC

Direccionamiento

Perspect= iva

Objetivo= s

Visión

Financie= ra

(Benefic= ios)

Objetivo 6

Objetivo 4

Objetivo 1

Objetivo 7

Objetivo= 5

Objetivo 3

Ob= jetivo 2

Cl= ientes

Misión

Procesos

Interna

Política

Inteligenc= ia

y Aprendizaje (crecimiento)

Fuente: Quirola (2021)

En el diseńo del Balanced Scor= ecard (BSC), las flechas que conectan los objetivos representan el análisis causa-efecto, que es la base fundamental para su construcción.

Este análisis proporción informac= ión relevante sobre cómo se originan los problemas de la empresa. Además, el cu= adro de mando integral debe ser evaluado mediante un indicador propuesto para mostrar los resultados reales en relación con los resultados esperados.

El valor arrojado por este indica= dor guiará a los responsables a tomar las acciones necesarias para evitar poner= en riesgo los recursos. En la ilustración, se puede observar que los objetivos elaborados están alineados con la misión, visión y política de la empresa. =

Cada objetivo es consecutivo con = el otro, comenzando con la perspectiva de inteligencia, que se enfoca en capac= itar en temas técnicos y fortalecer la fuerza laboral. Luego, el siguiente objet= ivo busca establecer procesos eficaces y eficientes para la venta y comercialización de productos en el área de procesos internos. <= /span>

Después, PROVELEC desea brindar atención y asesoría de calidad a los clientes, y finalmente, la organización busca generar información financiera que contribuya a la toma de decisiones= de la empresa.

Cálculo de Métricas=

Las métricas o mejor conocido como indicadores son parámetros útiles para medir el desempeńo de actividades propuestas, la matriz expuesta a continuación demuestra la manera en que se desarrollan las mismas (Castelló, 2019).

A continuación se presenta la mat= riz del Cuadro de Mando Integral ajustada para la empresa Provelec en la cual se establecen los parámetros de análisis como son: La optima, la tolerable y la deficiente, que son parámetros de evaluación con relación a las métricas qu= e se van a calcula.

Figura 32 | 14=

Mapa estratégico C.M.I. para la empresa P= rovelec

Cuadro de Mando Integral BSC
Direccionamiento Perspectiva Objetivos
Visión Ser reconocida como una empresa = aliada, estratégica, confiable, innov= adora tanto en la ciudad, la provincia y zona central, generando sus ingresos y rentabilidad para sus grupos de interés.	Financie= ra (Benefic= ios)	Ap= licar información financiera pa= ra el cálculo de los indicadores= Me= jorar el flujo de información financiera = dentro de la organización Br= indar atención y asesoría de calidad a los clientes Incrementar cartera de= clientes Es= tablecer procesos eficaces y eficiente= s para la venta y comercialización de productos Me= jorar la productividad del personal= Capacitar en tema= s técnicos y fortalecer a la fuerza laboral. Aumentar = habilidades del personal
	Cl= ientes
Misión PROVELEC S.= A <= /span>es= <= /span>una empresa que<= span style=3D'letter-spacing:-2.15pt'> se orienta al progreso y bienestar de la comunidad mediante la comerci= alización de materiales y productos utilizados en el campo eléctr= ico. Ofrece productos de marcas nacionales e internacion= ales con estándares de más alta calid= ad para nuestros clientes.
Procesos Internos
Política <= span lang=3DES style=3D'font-size:8.0pt;font-family:"Arial",sans-serif;mso-far= east-font-family: Arial;color:white;mso-font-width:103%;mso-bidi-font-weight:bold'>• = Ser puntuales con= nuestras entregas. <= span lang=3DES style=3D'font-size:8.0pt;font-family:"Arial",sans-serif;mso-far= east-font-family: Arial;color:white;mso-font-width:103%;mso-bidi-font-weight:bold'>• = Honestidad en= cada transacción <= span lang=3DES style=3D'font-size:8.0pt;font-family:"Arial",sans-serif;mso-far= east-font-family: Arial;color:white;mso-font-width:103%;mso-bidi-font-weight:bold'>• = Compromiso con la transparencia y eficiencia = en cada proceso	Inteligenc= ia y Aprendizaje (crecimiento)

Fuente:= Quirola (2021)

Tabla 4

Matriz del CMI para la Empresa Provelec

21	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20	21
Visión	Perspectiva<= /p>	Objetivos	FCE	Indicador	Tiempo Medida	Fórmula	Unidad	Sentido	Fuente	Frecuencia Recolección	VA	VP	Frecuencia Análisis=	Meta	Responsable<= /p>	Optimo	tolerable	Deficiente<= span style=3D'font-size:4.5pt;mso-bidi-font-size:11.0pt;font-family:"Arial MT"= ,sans-serif; mso-hansi-font-family:"Times New Roman";mso-ansi-language:ES-EC'>	Condicional<= /p>	Acción
FINANCIERA (Beneficios)

Clientes<= /b>

Misión	PROCESOS<= /b> Internos<= /b>

INTELIGENCIA y Aprendizaje (crecimiento)
Política

Fuente:= Quirola (2021)<= /p>

El 3,2%, superior al promedio de crecimiento del sector en América Latina, no = se ha diversificado la producción nacional por ser intensiva en bienes primari= os y en manufactura basada en recursos. El sector de manufactura se ha convertid= o en un gran aporte para la economía ecuatoriana.

Indicador de tasa de crecimiento

La tasa de crecimiento de los ingresos es una guía fundamental para que cada organización analice el comportamiento de sus ventas netas, además, se pued= en contrastar con ingresos de ańos pasados para determinar si existe crecimien= to o decrecimiento, a la vez que se analiza si el mismo es consistente, en el ca= so de que la tendencia sea al alza se deberán mantener las condiciones, caso contrario, se corregirá las actividades erróneas.

Tabla 5

Indicador de la tasa de crecimiento

<= /b>

Indicador

Cálculo

Parámetro

Utilidad dentro de la empresa

Tasa = de crecimiento

Ingresos Ańo Anterior - Ingresos Ańo Actual *100

Ingresos Ańo Actual

1%-5%

Determina el aumento de ventas

                                                                                    <= /span>Fuente<= /span>: Quirola= (2021)

Los indicadores de rentabilidad revelan s= i la empresa genera suficientes ingresos para su expansión (Cartuche, 2020), es el punto de partida para analizar si puede sobrevivir dentro del mercado y posteriormente, su posicionamiento. Para la investigación se empleará el margen neto de utilidad y el margen de utilidad bruta.=

Indicador margen neto de utilidad

El margen neto de utilidad mide la capaci= dad de obtener ganancias una vez realizado el proceso de ventas, de modo que se calcula con la utilidad neta en relación con las ventas netas. El resultado seńala si las inversiones realizadas han surtido efecto para generar benefi= cios para la organización.

Tabla 6

Indicad= or de la tasa de crecimiento

Indicador

Cálculo

Parámetro

Utilidad dentro de la empresa

Margen neto de utilidad

= 𝑈𝑡ii<= span style=3D'font-size:10.0pt;font-family:"Cambria Math",serif;mso-fareast-fo= nt-family: "Cambria Math";mso-bidi-font-family:"Cambria Math";mso-ansi-language:ES-E= C'>𝑑𝑎𝑑 𝑛= 19890;𝑡𝑎

Mar= gen de utilidad bruta

(Ut= ilidad neta / Ventas netas)

Liq= uidez

Act= ivo corriente / Pasivo total

Tas= a de crecimiento anual

(Ingresos generados-Inversión realizada) /

Inv= ersión realizada *100

Raz= ón corriente

Act= ivo corriente / Pasivo corriente

Par= ticipación en el mercado

Ven= tas totales del periodo /

Ven= tas totales del sector * 100

ROI=

(In= gresos generados-Inversión realizada) /

Inv= ersión realizada *100

Sat= isfacción al cliente

Not= as de crédito por devolución /

Ven= tas totales del mes *100

No existe información

Inc= remento clientes

Can= tidad clientes periodo actual /

Can= tidad clientes periodo anterior *100

Ind= icador mensual, ver tabla 13

Ret= ención clientes

(# clientes finales-#clientes nuevos) /

#cl= ientes iniciales *100

Ind= icador mensual, ver tabla 13

Cum= plimiento proveedores

#pe= didos recibidos fuera de tiempo /

Tot= al pedidos en el mes*100%

No existe información

Ser= vicio al cliente

#pe= didos entregados en el mes /

Tot= al pedidos en el mes *100%

Ind= icador mensual, ver tabla 14

Rot= ación de inventarios

Ven= tas totales del periodo / Stock promedio

Rot= ación personal

#re= nuncias/#empleados permanentes *100%

No existe información

Pro= ductividad

Tot= al ventas / número empleados *100%

Cap= acidad personal

#tr= abajadores capacitados en el ańo /

Tot= al trabajadores *100%

No existe información

Fuente Quirola (2021)

Se puede evidenciar que dentro del cálculo matemático de indicadores financieros, administrativos y de procesos, así como también la atención al cliente son elementos preponderantes que indican en qué situación se halla la empresa y desde luego son parámetros, los cuales van a servir para la toma de decisio= nes y aplicación de correctivos necesarios para encaminar de mejor manera a la empresa PROVELEC, como se muestra en la tabla 13 y 14.

Tabla 13 =

Ficha de indicador incremento y retención de clientes

Perspectiva

żQué se quiere lograr?

żQué se necesita asegurar?

KPI para el obje= tivo

Financiera

Emplear indicadores<= span style=3D'letter-spacing:-2.6pt'> financieros y de gestión

ROI

Return of investment

(Ingresos generados- Inversión rea= lizada) /Inversión

realizada *100

Responsable

Dpto. Financiero

Límite                          de<= /span>

cumplimiento

Óptimo

Tolerable

Deficiente

2-7%

7-9%

9-10%

Frecuencia                  = de medición

Anual

Fuente <= /span>de captura

Estados <= /span>financieros

Fuente Quirola (2021)

Tabla 14 =

Ficha de indicador servicio al cliente

Perspectiva

żQué se quiere log= rar?

żQué se necesita asegurar?

KPI para el objeti= vo

Clientes

Incrementar cartera de clientes

Satisfacción al cl= iente

Notas de crédito por

devoluci= ón/Ventas totales del mes *100

Respons= able

Dpto. Ventas

Límite           =        de

cumplim= iento

Óptimo

Tolerable

Deficiente

10-12%

12-14%

14-15%

Frecuencia          de medición

Mensual

Tabla 14 =

Ficha de indicador servicio al cliente (continuación)

Fuente de captura

Estados financieros

Fuente Quirola (2021)

El Cuadro de Mando Integral es un método para medir el desempeńo del negocio que tiene en cuenta cuatro perspectivas distintas: financiera, cliente, procesos comerciales internos y aprendizaje y crecimiento. Cada perspectiva tiene métricas particulares que se emplean para evaluar el desempeńo de la empres= a. La perspectiva financiera se centra en medidas convencionales como los ingresos, los márgenes de beneficio y el rendimiento de la inversión. La perspectiva del cliente se centra en la satisfacción del cliente y la cuota= de mercado. Los procesos de negocio clave y los indicadores de rendimiento se identifican desde la perspectiva de los procesos internos. Y la visión del aprendizaje y el desarrollo se centra en la motivación, el desarrollo de habilidades y la capacidad de los empleados.

Conclusiones

·      =    Un plan estratégico es una herramienta de gestió= n que ayuda a una organización a lograr su visión mediante la adopción de accione= s y compromisos específicos para cumplir con objetivos predeterminados.<= /span>

·      =    Implementar y mantener las estrategias sugeridas por el plan es crucial para lograr los objetivos establecidos.

·      =    El Cuadro de Mando Integral = (CMI) es un enfoque integral, equilibrado y estratégico que se utiliza para evalu= ar el estado actual del plan estratégico de la empresa y predecir su curso fut= uro. El CMI es una solución de evaluación que facilita el análisis de la posició= n actual de la empresa y la visualización de sus objetivos y estrategia.

·      =    Los hallazgos del estudio ap= oyan la aplicación del CMI, que se utiliza para calcular los niveles económico, financiero y administrativo a través de la creación y el monitoreo de indic= adores.

·         El diagnóstico muestra que la situación actual de la empresa requiere el uso d= e un CMI para lograr las metas propuestas.

Conflicto de intereses

Los autores deben declarar no existe conf= licto de intereses en relación con el artículo presentado.

Referencias Bibliográficas=

Agencia Cubana de Noticias. (2017, junio 13). Hablemos correctamente: indicador, ín= dice y parámetro. http://www.acn.cu/hablemos-del-idioma/27003-hablemos-correctamente- indicad= or-índice-y-parámetro.

Álvarez Mera, K. E. (2017). = Plan de mejoramiento del control interno para el área contable en la empresa Asesoría y Estudios Técnicos Cía. Ltd= a. en la ciudad de Guayaquil para = el período 2015. [Tesis de preg= rado, Universidad Técnica Equinoccial, Quito, Ecuador]. http://192.188.51.77/handle/123456789/16964=

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Troconis, N., & González, H. (2018). Perspectivas del cuadro de mando integral para el mejoramiento de la gestión administrativa en Agropica. Saberes a Cielo Abierto, 2(3), 35-44. = http://investigacion.unesur.edu.ve/index.php/rsca= /article/view/96

Villalba-Miranda, R. F., Medina-Chicaiza, R. P., & Abril-Flores,= J. F. (2017). El marketing como estrategia para la fidelización del cliente. Polo del Conocimiento. Revista Científico-Académica Multidisciplinaria, 2(6), 1259-1268. doi:10.23857/pc.v2i6.198=

El art= ículo que se publica es de exclusiva responsabilidad de los autores y no necesariamente reflejan el pensamiento de la Revista Conciencia Digital.

El artículo queda en propiedad de la revista y, por tanto, su publicación parc= ial y/o total en otro medio tiene que ser autorizado por el director de la Revista Conciencia Digital.<= /o:p>

&= nbsp;

&= nbsp;

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//////////////////////////////////////////////////////////////////////8AAAAA ////AAAA//////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// ////////////////////2///trbb/9vb/////////////9vb////////29v///////////////// /9vb/9vb/////////////////////////////////////////////////////7bb//////////// /////////////////////////////////7bb/9vb//////////////////////////////////// /////////////////////////////////////////////////////////////////////////7bb /9vb//////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// ////////////////////////////////////AAAAAP///wAAAP////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////////9v/ 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//////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////////////wAAAAD/ //8AAAD///////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////8AAAAA////AAAA//////////////////////////// //////////////////////////////////////////////////////////////////////////// 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//////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////wAAAAD///8AAAD///////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////8AAAAA////AAAA//////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////AAAAAP///wAAAP////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////wAAAAD///8AAAD///////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////8AAAAA////AAAA//////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// ////////////////////AAAAAP///wAAAP////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////////wAAAAD///8AAAD/ //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////8AAAAA////AAAA//////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////////////////AAAAAP// /wAAAP////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////+2tv////// //////////////////////////////////////+22//btv////////////////////////////// //////////////////////////////////////////////////////////////////////////// //////+22//btv////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////// /////////////////////////////////wAAAAD///8AAAD///////////////////////////// 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Vol. 6 No. 2.1, pp. 77 – 99, mayo – junio 2= 023

Estudio Diferencial Página 77 | 99

77

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Perspectiva	żQué se quiere lograr?	żQué se necesita asegurar?	KPI para el obje= tivo
Financiera	Emplear indicadores<= span style=3D'letter-spacing:-2.6pt'> financieros y de gestión	ROI Return of investment	(Ingresos generados- Inversión rea= lizada) /Inversión realizada *100
Responsable	Dpto. Financiero
Límite de<= /span> cumplimiento	Óptimo	Tolerable	Deficiente
2-7%	7-9%	9-10%
Frecuencia = de medición	Anual
Fuente <= /span>de captura	Estados <= /span>financieros

Perspectiva	żQué se quiere log= rar?	żQué se necesita asegurar?	KPI para el objeti= vo
Clientes	Incrementar cartera de clientes	Satisfacción al cl= iente	Notas de crédito por devoluci= ón/Ventas totales del mes *100
Respons= able	Dpto. Ventas
Límite = de cumplim= iento	Óptimo	Tolerable	Deficiente
10-12%	12-14%	14-15%
Frecuencia de medición	Mensual

Introducción

Metodología

Tabla 6

Fuente Quirola (2021)

Fuente Quirola (2021)

Fuente Quirola (2021)

Conclusiones

Referencias Bibliográficas=